Executive, Marketing

1 day ago

Bangi, Malaysia OHR MARKETING SDN BHD Full time

**Manage Marketing Strategy and Planning**:

- Develop an effective marketing strategies to enhance brand visibility, drive

foot traffic, and boost sales.
- Identify and explore new marketing touchpoint that aligns with brand

direction.
- Conduct market research to stay updated on industry trends and consumer

activities.

**Manage Retail Marketing & Partnerships**
- Develop and execute a cohesive retail marketing plan that integrates with

the overall brand marketing strategy and maximizes brand visibility across

retail touchpoints.
- Build and maintain strong relationships with sales representative to ensure

brand in-store activations align with retail promotional efforts.
- Negotiate and secure prime opportunities for brand collaborations, in-mall

advertising, event sponsorships, and seasonal campaigns that align with

business objectives.
- Support the planning and execution of events, roadshows, and in-store

activations to boost product visibility and sales.

**Manage Brand Experience & Visual Merchandising Coordination**
- Work with internal teams and retail partners to ensure seamless execution

of marketing initiatives, including point-of-sale materials (POSM), in-store

advertising, and experiential activations.
- Seek opportunities for partnerships, collaboration, sponsorships and

advertising with relevant merchants and parties
- Develop execution plan for ATL, TTL and BTL marketing activities including tv

digital marketing campaign.
- Oversee the implementation of brand storytelling and experience-driven

activations to elevate brand positioning in the market.

**Manage Budget & Performance Tracking**
- Manage marketing budget to ensure cost-effective allocation of resources

while maximizing ROI.
- Track and analyze campaign effectiveness using key performance

indicators (KPIs), including foot traffic, sales impact, customer engagement,

and brand exposure.
- Provide regular reports and insights on retail marketing performance,

offering recommendations for optimization and future improvements.

**Requirements**:

- Bachelor’s degree in Marketing, Business Administration, or related field.
- Minimum 3-5 years of experience in retail marketing, brand marketing, or

trade marketing within the sport & performance, health & wellness, or

lifestyle industry.
- Passionate in sport and nutrition industry.
- Strong project management and execution skills with the ability to lead

multiple campaigns across different locations.
- Experience in brand experience marketing, in-store activations, and

experiential campaigns is a strong advantage.
- Familiarity with visual merchandising principles and how they integrate into

retail marketing strategies.
- Strong analytical skills to measure campaign success and optimize

performance.

**Job Types**: Full-time, Permanent

Pay: RM2,000.00 - RM4,000.00 per month

**Benefits**:

- Free parking
- Health insurance
- Opportunities for promotion
- Professional development

Schedule:

- Monday to Friday

Work Location: In person

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