Marketing Executive

2 weeks ago

Petaling Jaya, Malaysia Beckhoff Automation AB Full time

**Workplace**
Headquarters Malaysia
Beckhoff Automation Sdn. Bhd.**Workspace**
Marketing Communications**Start**
As soon as possible- **Responsibilities**:

- support the Marketing Specialist in all marketing activities
- Collaborate with the product specialist team; establishing annual goals, evaluating performance, motivating, and growing team
- assist in local marketing campaigns, social media accounts, and the company website to increase visibility
- collaborate with the sales team to ensure alignment of marketing campaigns with sales goals
- assist in planning and executing marketing events like trade shows, roadshows and product launches to drive brand awareness and engagement
- attending and presenting to targeted clients to gather market information to updat Beckhoff Malaysia marketing strategy
- analyse market segment and technological trends to develop marketing strategies to maximize instrument growth
- conduct competitive market research; provide competitive analysis and develop strategies to counter and neutralize competition
- strategize, lead and drive key growth initiatives for new products, market penetration and competitive displacement to meet agreed sales targets/goals
- understand ongoing order intake trends by industry category and product type to support strategic planning and broader product distribution
- develop strategic marketing messaging to accelerate adoption of Beckhoff products
- develop and distribute product marketing announcements related to new release, quality, EOL, obsolescence and success stories
- assist and manage the marketing activities in year-to-year basis for both physical events and digital marketing campaigns
- involvement in year-end budgeting for yearly marketing planning and strategies
- involvement in the promotion of Beckhoff new products through marketing tools such as brochures, exhibits, and locally made demos
- liaise with Beckhoff Germany MarCom Department on new marketing tools or initiatives

**Qualifications**:

- degree or Diploma in Marketing, Business, or a related field
- 0 - 3 years of marketing or industrial automation experience
- fresh graduates are encouraged to apply
- knowledge of the Malaysian automation market, especially in PLC and HMI is an added advantage
- creative, detail-oriented, and self-motivated, with a passion for technology and automation
- strong skills in digital marketing tools, content creation, design software, integrated marketing campaigns, brand engagement, and event planning
- excellent organizational, communication, and document management skills
- strong ability to collaborate with cross-functional teams and external vendors

**Benefits**:

- exciting tasks in an international environment with the technology leader in automation
- a future-proof job with an economically sound global player
- all the benefits that come with an owner-managed family company
- an open, family-oriented corporate culture
- room for personal growth and professional development

**Ms. Michelle Lim**

**Headquarters Malaysia**
Beckhoff Automation Sdn. Bhd.
Lot 7, Lorong Teknologi A, Jalan Teknologi,
Taman Perindustrian Sains Selangor, Kota Damansara,
47810, Petaling Jaya, Selangor
Malaysia
+60 3 6151-3088

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