SEO Writer

4 days ago


Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As an SEO Specialist fluent in Mandarin, you will play a crucial role in optimizing digital assets to improve online visibility and search engine rankings in Chinese-language markets. Your responsibilities will include keyword research, on-page and technical SEO, and collaboration with cross-functional teams to enhance the organization's presence in Mandarin-speaking regions.

**Responsibilities**
- Conduct thorough keyword research in Mandarin to identify high-value and relevant terms.
- Analyze search intent and trends specific to Chinese-language users.
- Optimize website content, meta tags, headers, and URLs for targeted Mandarin keywords.
- Ensure proper use of HTML tags (title, meta description, alt attributes) for improved search engine visibility in Mandarin search engines.
- Collaborate with content creators to develop SEO-friendly content in Mandarin.
- Implement content strategies to enhance relevance, readability, and keyword density for Mandarin-speaking audiences.
- Identify and resolve technical issues affecting site performance in Mandarin search engines.
- Implement structured data markup for enhanced search result features in Mandarin-language search results.

**Requirements**:

- Bachelor's degree in Marketing, Digital Marketing, Computer Science, or a related field.
- Proven experience as an SEO Specialist with expertise in Mandarin-language SEO strategies.
- In-depth knowledge of SEO best practices, algorithms, and ranking factors specific to Mandarin search engines.
- Proficiency in SEO tools such as Baidu Webmaster Tools, Google Analytics, or similar.
- Strong analytical skills and attention to detail.
- Excellent communication and collaboration skills in Mandarin and English.
- Understanding of HTML, CSS, and basic web development principles.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire


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