Social Media Strategist

7 days ago

Subang Jaya, Malaysia Katrin BJ Sdn Bhd Full time

**1. Social Media Growth,Performance & Branding Positioning (weight 80%)**

**A. Personal Brand Building & Audience Growth**
- Develop and execute a clear content strategy to entrance the MD’s personal branding, business credibility, and industry throught leadership.
- Strategically position the MD as a key opinion leader (KOL) in the industry by producing engaging, insightful, and value-driven content.
- Target and attract the right audience (entrepreneurs, business leaders, customers, and industry peers) to increase hight quality followers across the platforms (Linkedin, Facebook, industry peers) to increase high quality followers across platform (Linkedin, Facebook, Instagram, Tik Tok, YouTube, and future potential platforms).
- Implement organic and paid growth straregies to expand reach and visibility.
- Optimize profile bios, keywords, and hashtages, to enhance discoverability.

**B. Content Creation & Engagement**
- Plan, create, and publish high -quality, engaging content including text, images, and short-form videos.
- Craft compeling captions that reflect the MD’s voice and vision.
- Ensure consistecy in messaging, visuals, and brand identity across all platforms.
- Actively engage with followers through comments, direct messages, and community interaction to foster a loyal audience.
- Collaborate with the company’s social media team to align the MD’s personal brand with the company’s brand image.

**C. Performance Analytics & Data Driven Improvements**
- Track, analyse and report ke social media performance metrics such as:

- **Follower Growth Rate-**Ensure steady and targeted audience expansion.
- **Engagement Rate-**Improve like, shares, comments and interactions.
- **Conversion Metrics-** Measure leads generated, business inquiries, or any tangible outcomes from social media presence
- Provide bi-weekly performance reports with data driven insights and recommend actionable strategies for further growth.
- Adapt and optimize content strategies based on performance analysis, trends and audience behaviours.

**D. Reputation & Influence Management**
- Establish and maintain a strong, credible and influential personal image for the MD.
- Monitor online sentiment and address any potential PR issues proactively.
- Position the MD as a speaker, panelist, or guest expert in industry events, prodcasts, and media opportunities.
- Ensure that all content aligns with business goals and strengthens the MD’s professionl authority

**E. Supporting Company Social Media Team**
- Collaborate with the company’s marketing and branding teams on campaigns, collaborations, and special features.
- Assist in content ideation, execution and promotion for brand related social media content.

**2. Executive Assistant to MD (Weight 20%)**
- Manage the MD’s calendar, schedule meetings, and handle correspondence.
- Assist with both personal and business related tasks to streamline the MD’s daily operations.
- Coordinate travel arrangements and logistic as needed.
- Handle confidential matters with discretion.
- Assist MD’s in organizing documentations, claims, filling and work place.
- Act as a liaison between the MD and key stakeholders (internal teams, external contracts).

Pay: RM5,000.00 - RM7,000.00 per month

**Benefits**:

- Free parking
- Maternity leave
- Professional development

Work Location: In person

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