Media & Digital Manager

2 weeks ago

Kuala Lumpur, Malaysia Reckitt Full time

The Media & Digital Manager is responsible for the planning and implementation of all paid media for the brand. The role is responsible for ensuring that brands intimately understand the traditional, digital, and social media preferences of target consumers, flawlessly build consumer campaigns, and execute campaigns that are consistent with those preferences. The role is responsible for thinking consumer first.

**Role Responsibilities**:

- Understanding of Local Consumer Behaviors : Develop strategies with specific recommendations that fit the business objectives by connecting insights with media channels on how to move consumers through the Know, Think, Do funnel.
- Digital Marketing Trends: Stay up to date with competitor’s activity and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, threats, opportunities, and programmatic media buying
- Adopt and deploy Data-Driven Marketing practices within Reckitt and our partner agencies. This involves planning data-led campaigns, owning the process of implementation and optimisation, and ensuring the health of the infrastructure in place to deliver these plans in a seamless, automated way.
- Partner with Brand Teams, Media agencies and External Partners to leverage media in growing the brands. Owner of the brand’s Annual Media Strategy, budgeting and planning process.
- Bring brand campaigns to life by working with agencies and partners in crafting Channel/Asset Blueprints, Media Strategies and Holistic Media Plans that create and convert demand.
- Design single market/cluster Business Unit media plan and allocate budgets for holistic plans that cover all media and all platforms including retailer media Collaborates with shopper marketing in the market to ensure the full end-to-end plan works on and offline with key customers
- Manage media activation for the countries in scope based on marketing plan/ activity calendar including mobilising/coordinating digital hub channel specialists to deploy in the market
- Responsible for all the traditional media execution in the market, and all media and agency-led operations
- Facilitation of Media approaches and principles, including but not limited to negotiate strategies, traditional and digital Media planning principles, budgeting processes and new media models for new business models.

**Skills and Competencies**:

- Good interpersonal and communication skills with three to five years of experience managing teams
- High learning agility and strong stakeholder management skills
- Have worked in media planning or its related fields, which includes brand management, marketing, account servicing, implementation and strategic planning.
- Competent in key planning capabilities such as audience segmentation, market research, web analytics, cost negotiations and creative management.
- Proficient in online tools such as comScore, Google Analytics, Business Manager, Google Ads etc.

**Equality**:
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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