Content Strategist

2 days ago

Kuala Lumpur, Malaysia BID Operations Full time

**Overview**:
As a Content Strategist, you will be instrumental in crafting and executing compelling content strategies that resonate with our audience and drive engagement. Your responsibilities will encompass market research, audience analysis, strategy development, content planning, creation, optimization, performance tracking, and data analysis. This role demands strategic thinking, exceptional communication skills, a strong grasp of technology, and a keen eye for data-driven decision-making.

**Key responsibilities**:

- Conduct market research by analyzing competitor content and customer feedback to drive strategic content development.
- Regularly review analytics data to identify audience trends, adapting content strategies for optimal engagement.
- Innovate and implement ideas aligning with brand objectives, fostering engaging content development.
- Map out editorial workflows and ensure efficient digital content creation using content management systems, establishing content pillars and sub-pillars.
- Evaluate existing platforms for content consistency gaps, suggesting areas for improvement.
- Create, update, and optimize SEO-friendly content across multiple channels, including websites, blogs, and social media.
- Repurpose and edit existing content, conducting keyword research and employing SEO techniques for enhanced visibility.
- Craft promotional copy aligned with branding guidelines to effectively showcase products or services.
- Monitor and report content performance across channels, making necessary adjustments to maximize reach.
- Utilize analytics tools to interpret reader engagement trends, leveraging data for informed strategic decisions.

**Requirements**:

- Proficiency in content management systems (CMS), HTML, and SEO optimization tools for effective content management.
- Strategic thinking abilities to formulate comprehensive, long-term content strategies in line with business goals.
- Strong communication skills, both written and verbal, facilitating effective collaboration within and outside the organization.
- Understanding of UX design principles to shape content strategy based on user experience.
- Analytical prowess to interpret reader behavior through analytics, driving strategic content decisions.
- Writing and editing expertise across various marketing channels, including experience in building a content hub.
- Knowledge of SEO best practices and tools to enhance content visibility on search engines.

**Benefits**
- Rewarding career development with regional exposures.
- Continuous Team Building activities.
- Festive seasons and monthly birthday celebrations.
- Free-flow snacks and drinks in the office pantry.
- Medical, Dental, Optical, and gym benefits and various types of leaves.
- Smart casual working attire.
- Young, vibrant, and open work culture.

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