Assistant Performance Manager

2 days ago

Kuala Lumpur, Malaysia The Edge Asia Full time

My client is a leading advertising company with a proven track record of delivering innovative and effective marketing solutions to our clients. They take pride in their commitment to excellence, creativity, and strategic thinking. They are seeking a dynamic and results-driven individual to join the team as an Assistant Manager in performance Marketing.

**Key responsibilities**:
Campaign Management:

- Oversee and optimize performance marketing campaigns across platforms such as Google Ads, Facebook, Instagram, and other relevant channels.
- Develop and execute strategies to maximize ROI, including bid management, targeting optimization, and creative testing.

Analytics and Reporting:

- Utilize analytics tools to monitor, analyze, and report on key performance indicators (KPIs).
- Provide regular and ad-hoc reports to clients, highlighting campaign performance and actionable insights.

Strategic Planning:

- Collaborate with cross-functional teams to develop comprehensive digital marketing strategies aligned with client objectives.
- Stay informed about industry trends, emerging technologies, and best practices to continuously improve campaign performance.

Client Communication:

- Serve as a primary point of contact for clients, fostering strong relationships and understanding their business goals.
- Conduct regular meetings to discuss performance, and strategy, and explore opportunities for growth.

Team Collaboration:

- Collaborate with the creative and account management teams to ensure seamless execution of integrated marketing campaigns.
- Provide guidance and support to junior team members.

**Role requirements**:

- Bachelor’s degree in marketing, Business, or a related field.
- Proven experience in performance marketing, with a focus on digital channels.
- Strong analytical skills and proficiency in tools such as Google Analytics, Facebook Business Manager, and other relevant platforms.
- Excellent communication and interpersonal skills.
- Ability to think strategically and make data-driven decisions.
- Detail-oriented with strong organizational and project management skills.

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