Social Media and Content Manager

**KEY RESPONSIBILITIES**:
**1. CONTENT STRATEGY & DEVELOPMENT INTERNAL CONTENT MANAGEMENT**:
**EXISTING BUSINESS UNITS**:
**MAT CHICKEN**:

- RESTAURANT PROMOTIONS
- MENU HIGHLIGHTS
- CUSTOMER EXPERIENCE

**MAT COFFEE**:

- BEVERAGE INNOVATIONS
- COFFEE CULTURE CONTENT
- SEASONAL PROMOTIONS

**RESTAURANT OPERATIONS**:

- DINING AMBIANCE
- CHEF SPECIALTIES
- CUSTOMER STORIES

**FROZEN FOOD DIVISION**:

- PRODUCT PHOTOGRAPHY
- PACKAGING HIGHLIGHTS
- COOKING INSTRUCTIONS
- STORAGE TIPS
- RECIPE DEVELOPMENT
- PRODUCT BENEFITS
- BEHIND-THE-SCENES PRODUCTION
- QUALITY ASSURANCE FEATURES

**FUTURE BUSINESS EXPANSION**:

- NEW PRODUCT LAUNCHES
- BRAND EXTENSION CONTENT
- MARKET EDUCATION
- PRODUCT DEVELOPMENT STORIES
- CUSTOMER TESTIMONIALS
- DISTRIBUTION UPDATES
- RETAIL PARTNERSHIP FEATURES

**2. TALENT MANAGEMENT**

**INFLUENCER COLLABORATION**:

- FOOD REVIEWERS
- LIFESTYLE BLOGGERS
- COOKING ENTHUSIASTS
- HEALTH & WELLNESS ADVOCATES

**CONTENT CREATOR MANAGEMENT**:

- PHOTOGRAPHY SPECIALISTS
- VIDEOGRAPHERS
- FOOD STYLISTS
- RECIPE DEVELOPERS

**3. WEEKLY PLANNING**

**CONTENT DISTRIBUTION**:

- MAIN BUSINESS UNITS: 40%
- FROZEN PRODUCTS: 30%
- NEW VENTURES: 20%
- GENERAL BRAND CONTENT: 10%

**PLANNING ELEMENTS**:

- CONTENT CALENDAR MANAGEMENT
- SHOOT SCHEDULES
- CAMPAIGN TIMELINES
- CROSS-PROMOTION STRATEGIES
- PLATFORM-SPECIFIC PLANNING
- RESOURCE ALLOCATION

**4. WEEKLY OPERATIONS**
- MULTI-BRAND CONTENT COORDINATION
- QUALITY CONTROL ACROSS DIVISIONS
- TEAM TASK MANAGEMENT
- CROSS-DEPARTMENT COLLABORATION
- CRISIS MANAGEMENT
- REAL-TIME CONTENT ADAPTATION
- PERFORMANCE TRACKING

**5. PERFORMANCE IMPROVEMENT PER DIVISION ANALYSIS**:

- RESTAURANT OPERATIONS
- FROZEN FOOD LINE
- NEW PRODUCTS/VENTURES
- OVERALL BRAND HEALTH
- MARKET POSITION
- COMPETITIVE ANALYSIS
- CONSUMER INSIGHTS

**6. SOCIAL MEDIA MANAGEMENT PLATFORM STRATEGY**:
INSTAGRAM, FACEBOOK, TIKTOK AND YOUTUBE:

- BRAND LIFESTYLE & PRODUCT SHOWCASE
- COMMUNITY & PRODUCT INFORMATION
- VIRAL CONTENT & COOKING DEMOS
- PRODUCT REVIEWS
- COOKING TUTORIALS
- BRAND STORY
- CORPORATE UPDATES & EXPANSION NEWS

**7. TARGET ACHIEVEMENT DIVISION-SPECIFIC KPIS**:
**RESTAURANT OPERATIONS**:

- FOOT TRAFFIC INCREASE
- BOOKING RATES
- CUSTOMER ENGAGEMENT

**FROZEN PRODUCTS**:

- MARKET AWARENESS
- DISTRIBUTION REACH
- SALES CONVERSION

**NEW VENTURES**:

- MARKET PENETRATION
- BRAND RECOGNITION
- CUSTOMER ACQUISITION

**ADDITIONAL REQUIREMENT**

**TECHNICAL EXPERTISE**:

- FOOD PHOTOGRAPHY
- PRODUCT STAGING
- PACKAGE DESIGN UNDERSTANDING
- E-COMMERCE PLATFORM KNOWLEDGE
- DIGITAL MARKETING TOOLS
- ANALYTICS PLATFORMS

**PROJECT MANAGEMENT**:

- MULTI-BRAND MANAGEMENT
- LAUNCH CAMPAIGNS
- PRODUCT ROLLOUTS
- MARKET EXPANSION
- CROSS-FUNCTIONAL COORDINATION

**EXPECTED COMPETENCIES**:
**1. STRATEGIC PLANNING**:

- BRAND ARCHITECTURE
- PORTFOLIO MANAGEMENT
- MARKET DEVELOPMENT
- PRODUCT POSITIONING
- GROWTH STRATEGY

**2. INNOVATION**:

- PRODUCT CONTENT INNOVATION
- CREATIVE STORYTELLING
- MARKET TREND ADAPTATION
- DIGITAL INNOVATION
- CONTENT EXPERIMENTATION

**3. LEADERSHIP**:

- CROSS-FUNCTIONAL TEAM MANAGEMENT
- VENDOR COORDINATION
- STAKEHOLDER MANAGEMENT
- CRISIS MANAGEMENT
- CHANGE MANAGEMENT

**PERFORMANCE METRICS**

**1. BRAND GROWTH**:

- OVERALL BRAND AWARENESS
- MARKET SHARE
- CUSTOMER ENGAGEMENT
- PRODUCT PERFORMANCE
- CAMPAIGN EFFECTIVENESS

**2. CONTENT EFFECTIVENESS**:

- ENGAGEMENT RATES
- CONVERSION METRICS
- BRAND SENTIMENT
- MARKET PENETRATION
- CUSTOMER FEEDBACK

**3. BUSINESS IMPACT**:

- SALES CORRELATION
- LEAD GENERATION
- CUSTOMER ACQUISITION
- BRAND VALUE
- MARKET POSITION

**DIGITAL SKILLS**
- SOCIAL MEDIA STRATEGY
- CONTENT ANALYTICS
- DIGITAL MARKETING
- PLATFORM OPTIMIZATION
- AUDIENCE ENGAGEMENT

**Job Types**: Full-time, Permanent

Pay: RM8,000.00 - RM10,000.00 per month

**Benefits**:

- Free parking
- Maternity leave
- Meal provided
- Parental leave
- Professional development

Schedule:

- Day shift
- Early shift

Supplemental Pay:

- Attendance bonus
- Overtime pay
- Performance bonus