Snr Campaign Analyst

2 weeks ago

Kuala Lumpur, Malaysia RHB Banking Group Full time

Working Hour
- Regular Hours
- Monday - Friday- Business Area
- Strategy & Analytics- Location
- Malaysia - Kuala Lumpur- Description

Provide advisory and support to respective business team to design, build, test & validate, execute, and track campaigns based on business use cases to generate campaign leads for monetization.

Leadership:

- To drive MCCM (UNICA) implementation and adoption for on-going technology and process improvements to enhance capabilities for reliability; better support business demands and scale-ability; including managing multi-channel campaign execution.
- To implement a Real-time Campaign Management platform execution including automated real-time triggering capabilities to drive new business values
- To lead, manage and ensure data quality remains at most important key success factor on data quality assurance for better data accuracy on campaign datamarts.

Product and Business Knowledge:

- Provide support, reviews, and guidance to business users such as GRB CAD and GBB analytics team on MCCM (UNICA) for build, test and execution of campaign via IBM Marketing to ensure adoption of MCCM (UNICA).

Campaign Leads & Fulfillment:

- To generate campaign list, fulfillment and tracking accurately in according to agreed requirements defined with Business and Analytics
- To advise the expected delivery date based on the complexity of the campaign requirement
- Enhancing and modifying templates/macros, extraction queries or logic to increase efficiency

Campaign Testing, Automation & Monitoring:

- Conduct test and actual blast
- Schedule and automate campaigns jobs (leads/fulfillment/tracking) to respective channels and product owners
- Monitor and maintain campaign schedules based on campaign requirement and period (inclusive adhoc or ever-green campaigns)

Campaign Tracking:

- Track and generate customer response & campaign fulfillment data & report to Campaign Engagement for analysis and reporting
- Provide campaign analysis to business and to identify campaign effectiveness

Campaign Audit & LOP:

- To ensure end-to-end campaign processes and standards are followed to avoid any non-compliance finding is reported.
- To ensure completeness of documentation on MCCM (UNICA) for audit or future references for user and team for support purposes.
- Requirements
- Bachelor Degree - Decision Science, Statistics, Economics, IT, Computer Science or related discipline.
- Minimum 5 years of experience in Campaign Analytics and other related fields such as (Data Warehouse, Data Analytics, Campaign Management)
- Good knowledge & hands-on experience in campaign analytic technology (SAS Statistical Tool, IBM Marketing(Unica))
- Good Track record in develop and implement campaign data mart, campaign tracking, and data acquisition for financial industry with industrial standards
- Good knowledge in Project management is an advantage for the role.
- Benefits

Dental, Education support, Miscellaneous allowance, Medical, Loans, Sports (e.g. Gym), Parking, Vision, Regular hours, Mondays - Fridays, Casual Business Wear, Performance Based Rewards

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