Campaign Analyst

2 weeks ago

Kuala Lumpur, Malaysia RHB Bank Full time

**Primary Objective**:
Provide support to respective business team to design, build, test & validate, execute, and track campaigns based on business use cases to generate campaign leads for monetization.

**Key Responsibilities**:
**Product and Business Knowledge**:
Provide support, reviews, and guidance to business users such as GRB CAD and GBB analytics team on MCCM for build, test and execution of campaign via UNICA to ensure adoption of Multi-Channel Campaign Management-MCCM.

**Campaign Leads & Fulfillment**:
To generate campaign list, offers, fulfillment and tracking accurately in according to agreed requirements defined with Business and Analytics
To advise the expected delivery date based on the complexity of the campaign requirement
Enhancing and modifying templates/macros, extraction queries or logic to increase efficiency

**Campaign Testing, Automation & Monitoring**:
Conduct test and actual blast
Schedule and automate campaigns jobs (leads/fulfillment/tracking) to respective channels and product owners
Monitor and maintain campaign schedules based on campaign requirement and period (inclusive adhoc or ever-green campaigns)

**Campaign Tracking**:
Track and generate customer response & campaign fulfillment data & report to business stakeholders for analysis and reporting
Provide campaign analysis to LOBs, to identify campaign effectiveness

**Campaign Audit & LOP**:
To ensure end-to-end campaign processes and standards are followed to avoid any non-compliance finding is reported.
To ensure completeness of documentation on MCCM for audit or future references for user and team for support purposes.

**Our Strategy Statement**: RHB Banking Group is a multinational regional financial services provider that is committed to delivering complete solutions to customers through differentiated segment offerings and an ecosystem that supports simple, fast and seamless customer experiences, underpinned by a cohesive and inspired workforce, and relationships built with stakeholders.

Ranked among the top banks in Malaysia and with a significant presence in ASEAN, RHB has strong market leadership in Malaysia across targeted products and segments. With more than 14,000 employees Group-wide, RHB’s presence spans 9 countries in the ASEAN region.

RHB Banking Group is a fully integrated financial services group in Malaysia. The Group’s core businesses are structured into business pillars, namely Group Retail Banking, Asset Management, Group Business & Transaction Banking, Group Wholesale Banking, RHB Singapore, Group Shariah Business, Group International Business and Insurance.
Bachelor's or Equivalent

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