Marketing & E-commerce Executive

Role Mission
The mission of the Marketing Executive is to drive Lumos' growth and enhance customer satisfaction by effectively executing promotions and content related to our new initiatives and products.
Key Outcomes expected from this role
- Campaign Execution and Analysis: Successfully executing promotions across all relevant channels according to the specified timeline. Provide a comprehensive results report within one week of each promotional campaign's conclusion, detailing key metrics and insights.
- Inventory Management: Collaborate with the Supply Chain team to ensure Lumos maintains an optimal inventory level across all warehouses. This should be sufficient to fulfill sales projections for the next 3-4 months, ensuring a seamless customer experience and avoiding stockouts or overstock situations.
- Website Maintenance: Conduct weekly checks to ensure all website functions are operating at 100% efficiency. This includes the reviews section, cart functions, payment methods, and other key features that contribute to a great user experience.
- Social Media and Community Management: Manage social media posts and respond to messages within 24 hours, fostering a responsive and engaging online community.
- E-commerce Process Improvement: Identify gaps in the current e-commerce process and propose solutions, leveraging on internal or external tools to enhance efficiency and customer satisfaction.

Key Skills and Competencies we're looking for
- Role-specific
- You’re personable, and able to build and maintain relationships with the team by consistently being a good communicator, and holding their trust by following up on action items diligently.
- You have a bias towards action, and get stuff done within or earlier than a given timeline without sacrificing the quality of work.
- You are on top of the latest social media trends, and have an understanding of what gets the most views and engagement.
- You are able to work with other Lumos teams to get the support you need for your projects, which may include figuring out ways to better structure communication, and keeping them accountable to deliver on time.
- You are detail-oriented. You like making lists (and following them)
- You’re an analytical and strategic thinker. You can draw insights and conclusions from pulling together disparate data.

**2. Lumos startup specific**:

- You’re collaborative and proactive. You work well both independently and in a team. You’re highly driven.
- Resourceful - You’re able to figure things out on your own, and form initial ideas and conclusions before asking for guidance.
- You partake in our shared sense of mission, and care enough to get the job done, and get it done well.

Key Responsibilities will include but are not limited to
- Promotion Execution: Implement promotional offerings on our website channel, ensuring they align with Lumos' marketing strategy and customer needs.
- Content Creation: Develop both long and short-form content for various channels, including blogs and social media posts, that resonate with our audience and promote our brand.
- Customer Research: Conduct user surveys to identify and understand consumer patterns and preferences, using these insights to inform our marketing and sales strategies.
- Inventory Management: Work closely with the Supply Chain team to maintain healthy inventory positions within the website channel, ensuring we can meet customer demand.
- Website Management: Oversee the management of reviews on the website and maintain basic website functions, including FAQs and product information, to provide a seamless user experience.
- Marketing Tools Management: Search, compare, review, and set up relevant marketing tools such as Paperflite and Videowise to enhance our marketing efforts.
- Social Media Communication: Manage communications on social media channels, responding to customer inquiries and comments in a timely and professional manner.

**; Requirements**:
- Experience and Knowledge: 1-2 years of experience in D2C marketing roles, with a focus on social media and e-commerce management. Familiarity with Shopify, Meta (Facebook, Instagram), and Google Ads is essential. Fresh graduates with relevant internship experience are also welcome.
- Analytical and Creative: Ability to analyze campaign data, draw insights, and make data-driven decisions. Creativity in developing engaging marketing content.
- Communication and Teamwork: Excellent command of English, both oral and written. Proven ability to collaborate effectively with a team.
- Organizational Skills: Strong attention to detail, with excellent time management and project monitoring abilities.
- Customer Focus: Strong understanding of customer needs and the ability to translate these into effective marketing strategies.
- Industry Interest: Interest or experience in cycling is a major plus.
- Adaptability: Willingness to adapt and learn in a dynamic, early-stage company environment.

**Note**: Given the very