Digital Marketing Executive

2 days ago

Petaling Jaya, Malaysia Kiddocare Sdn Bhd Full time

**About the Role**

We’re looking for a Senior Digital Marketing Executive to take the lead in shaping and executing impactful digital campaigns. You’ll play a key role in driving brand growth, user acquisition, and retention through data-driven strategies.

This role is perfect for a proactive marketer who enjoys both strategy and hands-on execution, and who wants to see their work make a direct impact on business results.

**Key Responsibilities**
- Lead and oversee all aspects of **B2C digital marketing campaigns** (Google Ads, Meta Ads, TikTok Ads, etc. - search, display, paid social, and retargeting) from planning to execution.
- Develop and implement **digital strategies** to achieve business goals (brand awareness, lead generation, conversion).
- Manage **SEO/SEM strategies, website traffic growth, and lead generation optimization**.
- Mentor and guide junior executive to ensure effective campaign execution.
- Collaborate with **internal and external stakeholders** (designers, agencies, partners) for high-quality campaign output.
- Manage **campaign budgets, KPIs, and prepare detailed reports** with actionable insights for management.
- Lead and support **cross-department projects** (GA tracking, app analytics, website revamp, marketing-tech integrations) to align digital with overall business objectives.
- Monitor **competitor ads, promotions, and digital channels**, and recommend actionable strategies.
- Research user behavior, market trends, and suggest campaign opportunities.
- Stay ahead of **industry trends, competitor activities, and new marketing tools**.

**Requirements**:

- Bachelor’s Degree in Marketing, Communications, or related field.
- 4-6 years of proven hands-on experience in digital marketing campaign management.
- Strong knowledge of paid ads campaign setup and optimization, SEO/SEM, analytics tools (Google Analytics/GA4, social media platforms).
- Experience in app analytics is an advantage.
- Strong analytical skills and project management capabilities.
- Able to work independently, take ownership of projects, and mentor junior executive.
- Excellent communication skills in English and Bahasa Malaysia.

Pay: RM4,500.00 - RM6,500.00 per month

**Benefits**:

- Opportunities for promotion
- Professional development

Application Question(s):

- How much your salary request
- How long your notice period

Work Location: In person

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