Brand Communications Manager

1 week ago

Kuala Lumpur, Malaysia Steelcase Full time

Steelcase is seeking a Brand & Communications Manager to join our Brand & Communications team in KL or Singapore. As a key member of the regional team, you will develop and execute strategic communications initiatives to:

- Elevate the Steelcase brand presence across Asia Pacific
- Drive market share growth for Steelcase in the office furniture sector
- Activities include:

- External communications, event management, community building and management (dealers, and client segments)
- Enhance prospect and customer segment engagement through innovative external marketing communications programs
- Provide comprehensive marketing support to dealer networks and direct sales teams
- Support internal communications

As Manager, you’ll be responsible on:

- **Content & Communications**
- Build on Steelcase’s insight-led positioning using strategically relevant communication channels to support each stage of the buying journey.
- Localize global and regional communications campaigns, to drive brand salience.
- Ensure dealer network is supported with effective communications.
- Ensure external communications are building excess share of voice - track performance
- **Demand Generation & Campaigns**
- Plan and execute brand awareness campaigns to meet growth targets.
- **Internal and executive communications**
- Activate internal communications plan and support executive communications.
- **Events**
- Manage industry and Steelcase events, dealer conferences and off
- and online events to build communities.
- **Brand & Creative**
- Defend and oversee the brand position, tone of voice, and visual identity.
- Lead local creative campaigns, including video and audio production.
- Contribute to strategies for advertising, positioning, and brand governance.
- Manage brand awareness efforts tailored to the local market when essential

Education/Experience

You’ll thrive in this role if you:

- Have 5-8 years of experience in brand building and communications.
- Have a marketing or communications qualification (completion of the Mini MBA in Marketing or Mini MBA in Brand Management is highly regarded)
- Understand brand positioning, distinctiveness, long versus short term brand building tactics
- Are able to use meaningful metrics and track progress for continuous improvement
- Are a strategic thinker with hands-on expertise in media relations, demand generation, content creation, and digital marketing
- Possess excellent project management and communication skills (written and verbal), with the ability to handle multiple priorities
- Can partner with key stakeholders (internal, dealer network, media and community).
- Speak English and write fluently.

LI-SL1 #marketing

LI

  • Senior Brand

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Brand Soul International Full time 40,000 - 60,000 per year

    Senior Brand and Marketing Executive (Hybrid Role)Hello from Brand Soul We are seeking a driven, highly organised, and dependable Senior Brand and Marketing Executive to play a critical role in supporting our branding, content, and marketing execution for both our diverse client portfolio and internal projects.This role is ideal for a resourceful coordinator...

  • Brand and Communications Manager

    7 days ago

    Kuala Lumpur, Malaysia Jirnexu Sdn Bhd Full time

    The Brand and Communication Manager is responsible of overseeing all internal and external communications for the company, ensuring its message is consistent and engaging. With a strong sense for consumers needs and desires, and a strong sense for the company's business objectives, the Brand and Communication Manager is responsible for ensuring that the...

  • Branding & Communications - Manager

    4 days ago

    Kuala Lumpur, Malaysia Think City Full time

    The Branding and Communications Manager is responsible for developing and delivering clear and compelling communications messages to key audiences, and managing corporate communications programmes and events for Think City. The role supports the regions by providing guidelines, feedback and advice in planning and executing communication messages on the...

  • Brand Executive

    4 days ago

    Kuala Lumpur, Malaysia Brand 360 Degree Sdn Bhd Full time

    **Responsibilities**: - Assist Brand team to develop and implement brand audits and strategy. - Assist Director during meetings. - Responsible for research, analysis, competitor audits, presentations and reports. - Assist in monitoring ad following up on campaigns, marketing activities - Manage internal social media efforts. - Manage and maintain marketing...

  • Community Support Assistant

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia The Brand Power Company Full time 20,000 - 30,000 per year

    Work for an iconic brand in a truly global environmentInventors of Brand Power - the most powerful, iconic TV ad platform driving brand salesCreators of Home Tester Club - the world's largest digital community of shoppers delivering social proof content3 days remote per weekThe RoleWe're on the hunt for a talented and enthusiastic individual to support the...

  • Community Support Assistant

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia The Brand Power Company Full time 20,000 - 40,000 per year

    Work for an iconic brand in a truly global environmentInventors of Brand Power - the most powerful, iconic TV ad platform driving brand salesCreators of Home Tester Club - the world's largest digital community of shoppers delivering social proof contentFull time hybrid working model (2 days from office, 3 from home)Circa RM 2,500 per month The RoleWe're on...

  • Community Support Assistant

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia The Brand Power Company Full time 2,500 - 3,000

    Work for an iconic brand in a truly global environmentInventors of Brand Power - the most powerful, iconic TV ad platform driving brand salesCreators of Home Tester Club - the world's largest digital community of shoppers delivering social proof content3 days remote per week The RoleWe're on the hunt for a talented and enthusiastic individual to support the...

  • Account Manager

    7 days ago

    Kuala Lumpur, Malaysia Brand Catalyser Full time

    **Position Type**: Full-time **Working Time**: Monday to Friday **Location**: Kuala Lumpur (Hybrid) **Brand Catalyser** is a top-rated Go-To-Market consulting firm, specializing in cross-border distribution and cross-cultural marketing solutions. We empower brands to access the global consumer market by delivering tailored, industry-leading Go-To-Market...

  • Account Manager

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia Brand Catalyser Full time 60,000 - 120,000 per year

    Brand Catalyser is a top-rated Go-To-Market consulting firm, specializing in cross-border distribution and cross-cultural marketing solutions.We empower brands to access the global consumer market by delivering tailored, industry-leading Go-To-Market strategies.Headquartered in Australia, the firm has established offices in China, Vietnam, and Malaysia....

  • Brand Communication Officer

    2 days ago

    Kuala Lumpur, Kuala Lumpur, Malaysia IUX Full time 60,000 - 120,000 per year

    Role Overview:As a Brand Communication Officer at IUX, you will play a key role in shaping and strengthening our brand presence through impactful communication strategies. You will be the voice of our brand responsible for crafting and delivering compelling messages that enhance our reputation and connect with our audience. Your contributions will directly...