Digital Marketing

5 days ago

Puchong, Malaysia EasyStore Full time

Paid Ad Strategy
- Strategise, setup and optimize Google Ad campaigns, Youtube Ad campaigns, Linkedin and Facebook and IG Ad campaigns in order to meet the business goals
- Develop and optimize keyword strategy for companies product
- Brainstorm new and creative growth strategies
- Monitor competitor activity across digital platforms
- Configure event tracking via pixels or Google Analytics custom events to track campaign results

Data Analysis and Optimisation
- Monitor campaign performance across all relevant platforms by leveraging digital marketing tools, e.g. Facebook Analytics, Google Analytics, Google Tag Manager etc.
- Conduct audience segmentation, a/b testing and conversion rate optimization for all running campaigns
- Proactively report and update about the project progress, findings and recommendations that can potentially drive the company growth
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) while identifying new KPIs to grow revenue from acquisition channels

Research
- Perform continuous qualitative and quantitative analysis for data, trends and competitors to identify trends and insights, in order to optimize spend and performance
- Keep up to date with the latest knowledge, skills and platforms available within the industry ; Requirements:
- Required skill(s): Facebook Ads / Business Manager, Google Ads, Youtube Ads, SEO, SEM
- Required language(s): Mandarin and English
- Minimum 3 years working experience in digital ads campaign management
- Google and Facebook Certification is necessary
- Proficient in HTML / CSS will be an added advantage
- Strong communication and interpersonal skills
- Ability to take ownership on assigned projects / campaigns
- Possesses a creative mind set and passion for digital marketing
- Added advantage if you have design skill sets.

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