Marketing Executive

3 days ago

Shah Alam, Malaysia GAINS Education Group Sdn Bhd Full time

Overall Job Function:
The Marketing Executive will support the development, execution, and management of marketing campaigns that enhance brand awareness, drive lead generation, and contribute to increased customer engagement. This role involves coordinating with internal teams, managing day-to-day marketing activities, and working on digital and offline strategies to promote brand objectives and achieve key performance indicators (KPIs).
- **Key Job Duties**:_

**MARKETING & COMMUNICATIONS, EXECUTIVE**

KEY RESPONSIBILITIES

1. Digital Marketing Support
- Manage and maintain Sekolah Tinta’s social media platforms (Instagram, Facebook,

TikTok, YouTube, etc).
- Create engaging content and visuals for social media postings.
- Plan and schedule regular posts aligned with the school calendar, themes, and

campaigns.
- Monitor engagement, respond to messages or comments, and prepare monthly

social media reports.
- Assist in managing Meta Business Suite for Sekolah Tinta.
- Prepare and run paid advertisements for key campaigns (e.g., Open Day promotions,

enrolment periods etc).
- Act as the school’s photographer and videographer to produce content for social

media.
- Regularly capture and document school activities including internal and external

events.
- Attend all school events and provide live updates via Instagram and Facebook

stories.
- Update and maintain Sekolah Tinta’s websites with news, events, visuals and

registration information.

2. Marketing Groundwork
- Assist in marketing tasks assigned by the team leader, ensuring consistent brand

communication and timely execution.
- Conduct market research to identify target audiences, competitors, and trends.
- Gather and analyze data to support strategic marketing plans.
- Assist in maintaining marketing databases, including leads, enquiries, and event

registrants.

3. Event Management
- Assist in planning, coordinating, and executing marketing and school events.
- Provide on-ground support during school and external events to ensure smooth

execution.

4. Other Related Tasks
- Undertake any other tasks as assigned by the school or headquarters, including ad

hoc projects, event support, and miscellaneous duties that contribute to the smooth

execution of marketing initiatives.
- **SKILLS AND ATTRIBUTES**_
- Proficiency in English and Bahasa Malaysia (both written and spoken) to create

engaging content, copywriting, and communication materials.
- Strong organizational and multitasking skills.
- Attention to detail and ability to adhere to branding guidelines.
- Creative and innovative, with the ability to prepare engaging social media content.
- Proficiency in digital marketing tools, website management, and social media

platforms.
- Excellent communication and interpersonal skills.
- Team player, proactive and self-motivated.
- Ability to work independently and during weekends when necessary.

**REQUIREMENTS**:

- Degree in Marketing, Communications, Mass Communication, or a related field.
- 1-2 years of relevant experience in marketing, communications, or social media

management is an advantage.
- Basic design skills using tools like Canva, etc.
- Basic video editing skills using tools like CapCut, etc.

Pay: RM2,500.00 - RM3,500.00 per month

Work Location: In person

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