Online Marketplaces Business Development Manager

**What an Online Marketplaces Business Development Manager does at HP**:

- Formulate and execute marketplace strategies and develop & align Joint Business Plans (JBP).
- Deliver monthly plans for revenue growth and ensure profit targets are met across both 1P & 3P business models.
- Hyper grow and accelerate HP Brand official store in marketplaces, work closely with 3P HP Online Authorized Retail Partner (OARP) sellers, and PBMs to improve their profitability and catalog coverage.
- Coordinating across functional teams (category and channel organization) to drive sales strategies to grow our Marketplace business, to achieve sales/ revenue targets.
- Develop and implement a strategic product roadmap, working closely with relevant Category Managers and Buyers.
- In conjunction with HP’s marketing teams, design and execute effective promotions strategy to push sales numbers as well as uplift visibility and awareness of HP across marketplaces, with a focus on driving sales,
- Critically analyze sales performance to identify action points, opportunities, and threats to drive topline revenue.
- Tracking and analyzing marketplace trends, operations, and systems identifying processes to optimize
- Build strategic partnerships with Marketplace platforms, including relationships with the C-level. Plus, with HP’s distribution partners.
- Communicating with senior management on the status, risks, and performance of marketplace programs and adjusting strategic roadmaps accordingly.
- Maintains broad market and competitor knowledge to ensure credibility with Customer Executives.
- Provide support to the Qualified Marketplaces (QMP) or OARP, Marketplaces Partner Approved (MPA 2.0) and Analytical Business Intelligence programs.
- Promote CX improvements and optimizations in top marketplaces to help increase Conversion Rate and Sales
- Perform quantitative and qualitative data analysis for decision-making.
- Support presentations, storytelling, staff meetings, and meetings with internal and external partners
- Structure analytical approaches and develop project strategies and tactics.
- Support the development of project guidelines, objectives, and deliverables

**Individuals who do well in this role at HP, usually possess**:

- University or Bachelor's degree preferred. Directly related previous work experience.
- Demonstrated success in achieving progressively higher quota.
- Extensive vertical industry knowledge required.
- Typically 5-8 years advanced sales experience required.
- In-depth knowledge of marketplace platforms business objectives, organizational structure, business processes, and financial structure.
- Considerable knowledge of the customer's infrastructure and architecture of the platform algorithm.

Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision - to create technology that makes life better for everyone, everywhere.

HP is a Human Capital Partner - we commit to human capital development and adopting progressive workplace practices in Singapore.

Li-Post

The Omnichannel COE Marketplaces team is set up with a vision to Improve HP's Brand value in the fastest growing RTM; Online Marketplaces, by ensuring best-in-class Customer Experience.

We aspire to provide a “Seamless, Consistent, and Personalized Experience, Wherever A Customer Chooses to Buy HP Products and Services.”

Over the next 3 years, Online marketplaces are expected to contribute over 30% of retail business in most Asian countries & given this significant growth of online marketplaces & digital transformation in Asia over the years to come, HP is looking to hire a talented, energetic, and ambitious Online Marketplace Business Development Manager to lead and manage our online marketplaces strategy & business development across SEA marketplaces like Lazada, Shopee, Bukalapak, Amazon