Social Media Marketing Manager

1 week ago

Kuala Lumpur, Malaysia Hanya Reka Sdn Bhd Full time

**Job Description: Social Media Marketing Manager (Fashion Retail)**

**Location**: Pavilion Damansara Heights
**Working Hours**: Monday - Friday, 9.00am - 6.00pm

**Overview**

**Key Responsibilities**1. **Social Media Strategy & Planning**
- Develop and execute social media strategies aligned with brand positioning, seasonal launches, and promotions.
- Plan monthly/quarterly content calendars across multiple platforms (Instagram, TikTok, Facebook, X, YouTube, Xiaohongshu, etc.).
- Benchmark and monitor competitors (local and international) to identify opportunities and insights.

2. **Content Creation & Branding**
- Oversee creation of engaging content (photos, videos, OOTD styling, product highlights, influencer collaborations).
- Ensure content reflects brand identity, seasonal fashion trends, and consistent tone of voice.
- Collaborate with designers, photographers, and creative teams on styling direction.

3. **Community Management**
- Manage day-to-day engagement: responding to customer inquiries, comments, and messages.
- Build and grow an online community by encouraging UGC (user-generated content) and interactive campaigns (e.g., contests, hashtags).
- Handle customer concerns tactfully to maintain a positive brand image.

4. **Influencer & KOL Marketing**
- Identify, negotiate, and manage collaborations with influencers, TikTokers, and micro-KOLs in Malaysia.
- Track influencer ROI, performance, and ensure alignment with brand image.
- Manage seeding/gifting programs to generate organic exposure.

5. **Advertising & Paid Campaigns**
- Plan, execute, and optimize paid campaigns (Meta Ads, TikTok Ads, Google Ads).
- Monitor KPIs (CTR, CPC, ROI, conversions) and adjust strategies for better results.
- Align advertising efforts with retail promotions and e-commerce launches.

6. **Analytics & Reporting**
- Track key metrics: engagement, reach, follower growth, conversions, and sentiment.
- Prepare monthly performance reports with insights and recommendations.
- Stay updated with Malaysia’s fashion consumer behavior and digital trends.

7. **Retail & E-Commerce Integration**
- Synchronize social media campaigns with offline retail activities, festive sales (Hari Raya, CNY, Year End Sale), and new collections.
- Work with e-commerce partners (Shopee, Lazada, Zalora, own website) to drive traffic and conversions.
- Support offline fashion events, launches, and pop-ups with live coverage.

8. **Trendspotting & Innovation**
- Stay ahead of emerging social media trends (TikTok challenges, shoppable livestreams, AI tools).
- Introduce innovative content formats to engage Gen Z and millennial audiences.
- Monitor global fashion campaigns and localize best practices.

**Key Skills & Requirements**
- Degree/Diploma in Marketing, Mass Communication, Fashion, or related fields.
- Minimum 3-5 years’ experience in social media marketing, preferably in fashion/retail.
- Strong knowledge of fashion marketing, digital trends, and platform algorithms.
- Proficient in Meta Business Suite, TikTok Business, Canva/Photoshop/CapCut (or similar tools).
- Excellent communication and caption writing skills (English, Malay; Chinese an advantage).
- Strong sense of fashion aesthetics and styling direction.
- Data-driven mindset with ability to analyze performance and adjust strategies.
- Experience in influencer/KOL relationship management.

**Job Types**: Full-time, Permanent

Pay: RM5,000.00 - RM6,000.00 per month

**Benefits**:

- Flexible schedule
- Opportunities for promotion
- Professional development

Work Location: In person

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