Digital Marketing Specialist
3 days ago
We are seeking a driven and data-savvy **Digital Marketing Specialist** to join our dynamic team at a leading construction industry portal. In this role, you will plan and execute impactful digital marketing campaigns to boost platform visibility, drive user traffic, optimize conversions, and strengthen brand presence within the construction sector.
**Key Responsibilities**:
- Create and manage engaging social media content (calendars, visuals, videos) to enhance user interaction and brand recognition.
- Analyze user and advertising performance data to recommend optimization strategies (e.g., improving conversion rates, reducing bounce rates, increasing CTR).
- Collaborate with content editors, designers, and sales teams to ensure consistent branding and maximize marketing impact.
- Monitor industry trends and competitor activities, adjusting digital strategies accordingly.
- Utilize analytical tools (Google Analytics, Meta Business Suite, Search Console, etc.) to track, measure, and report campaign performance.
- Support digital promotion efforts for brand materials and offline events.
**Job Types**: Full-time, Permanent
Pay: From RM2,800.00 per month
**Benefits**:
- Free parking
- Health insurance
- Maternity leave
- Meal allowance
- Opportunities for promotion
- Professional development
Ability to commute/relocate:
- Cyberjaya: Reliably commute or willing to relocate with an employer-provided relocation package (preferred)
**Language**:
- English (preferred)
- Bahasa (preferred)
Willingness to travel:
- 75% (preferred)
Work Location: In person
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