Manager, Credit Card Usage
5 hours ago
**職位描述**
- 與主要業務合作夥伴密切合作,探索行銷合作機會,並進行該類別內的主題/戰術活動,以增加信用卡支出。
- 確定行銷傳播需求,並在製作相關廣告素材時向相關部門/機構提供明確的溝通方向,以傳達活動的目標。
- 管理 A&P 費用並確保計劃和流程有效且有效率地執行
- 管理使用和合作夥伴團隊,包括開展合作夥伴活動,創建和維護合作夥伴材料,包括業務幻燈片、合作夥伴支出分析和績效指標,也為相關利害關係人進行更新。
- 後期活動分析和監控以衡量行銷活動的有效性。
- 確保行銷計劃符合合規性和品牌指南,並獲得所有相關方對每個行銷活動的批准。
- 評估每個活動的損益影響,以實現最大的投資回報。
**要求**
- 至少持有行銷、商業管理、大眾傳播或任何相關領域的學位。
- 至少 5 年在合作夥伴關係、使用活動、數位支付平台和/或行銷活動方面的工作經驗優先。
- 優秀的英語和馬來語能力以及良好的演講技巧。
- 在金融機構和/或電子商務/支付平台內擔任合作夥伴的經驗將是一個優勢。
- 能夠領導和管理團隊
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