Performance Marketing Manager

2 days ago

Kuala Lumpur, Malaysia Upway Group Full time

**Role Description**

This is a full-time on-site role for a Performance Marketing Manager located in Kuala Lumpur, Malaysia. The Performance Marketing Manager will be responsible for overseeing and implementing digital marketing campaigns to drive customer acquisition and retention. They will analyze data and performance metrics to optimize marketing strategies and collaborate with cross-functional teams to achieve business goals.

**Key Responsibilities**:

- **Develop and Execute Campaigns**: Design, implement, and manage performance marketing campaigns across various channels (PPC, display, social media, and affiliate).
- **Data Analysis and Reporting**: Analyze campaign performance metrics and provide actionable insights to optimize ROI. Prepare regular reports for stakeholders on key performance indicators (KPIs).
- **Budget Management**: Oversee marketing budgets, ensuring optimal allocation and spend efficiency.
- **Collaboration**: Work closely with cross-functional teams, including product, sales, and content, to align marketing strategies with business objectives.
- **SEO and SEM Strategies**: Develop and execute SEO and SEM strategies to drive organic and paid traffic to our platforms.
- **User Acquisition**: Focus on increasing user acquisition and retention through targeted marketing efforts and A/B testing.
- **Market Research**: Conduct market research to identify trends, competitor strategies, and potential areas for growth.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in performance marketing, preferably in the fintech industry.
- Strong analytical skills with experience in Google Analytics, AdWords, and other performance marketing tools.
- Proficiency in digital marketing platforms and social media advertising.
- Excellent communication and interpersonal skills.
- Ability to work in a fast-paced, dynamic environment.

**What We Offer**:

- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A vibrant and collaborative work culture.
- The chance to make a significant impact in the fintech industry.

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