Performance Marketing Manager

3 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia GOGOPRINT PTE. LTD. Full time

Position Summary

The Performance Marketing Manager is responsible for leading regional growth (TH, SG, MY) in online customer acquisition and long-term revenue from Gogoprint's marketing channels. The individual will have a strong impact on overall group performance.

This position will offer you a chance to:

  • Develop and execute Gogoprint's performance marketing strategy
  • Grow customer acquisition and increase retention
  • Increase ROI and directly contribute to the company's growth
  • Work in a fast-paced and international environment
  • Report to and work closely with Gogoprint's CEO

Your Responsibilities

  • Campaign Management:

  • Drive customer acquisition and hit growth targets

  • Oversee the planning, implementation, and optimization of multi-channel performance marketing campaigns (& agencies) across multiple markets & businesses in SEAsia
  • Analyze campaign performance data to identify areas for improvement and implement strategies to optimize ROI
  • Scale new channels (e.g. Social Media ads)

  • Data-Driven Decision-Making:

  • Utilize data analytics to make informed decisions and continuously improve campaign performance

  • Contribute feedback to rest of the marketing and product teams for conversion rate optimization
  • Develop and maintain key performance indicators (KPIs) to measure the success of marketing initiatives

  • Budget Management:

  • Develop and manage performance marketing budgets for multiple markets

  • Allocate budget to maximize cross-channel and cross-market ROI
  • Maintain cost-effectiveness and efficiency

  • Collaboration:

  • Work closely with other departments, including product & data team to ensure alignment and integration of marketing initiatives with broader business objectives

  • Work with creative team and freelancers to ideate and brainstorm on creative assets

  • Reporting:

  • Provide regular and ad-hoc reports on performance marketing metrics

  • Communicate key insights and recommendations to drive strategic decision-making

Your Qualifications:

  • At least 5 years experience in growth marketing in e-commerce, marketplace, startups
  • Proven experience in developing and executing digital growth strategies, with a focus on performance optimization
  • In-depth knowledge of SEM and social media advertising
  • Strong analytical and strategic thinking skills (demonstrated ability to identify, analyze and evaluate market trends, customer insights, and competitor data)
  • Data-driven skillset to analyze, optimize and drive efficiency of CAC/LTV. Proficiency in data analysis or business intelligence tools (Google Analytics, Sheets / Excel, etc)
  • Exceptional communication and interpersonal skills
  • Comfortable working in a dynamic and fast-paced environment (open to challenges, flexible)
  • Up to date on latest online marketing developments & best practices
  • An experienced part-timer / freelancer, used to balancing competing priorities and effectively allocate time between clients while meeting objectives and deadlines
  • Min. Bachelor's, preferable Master's degree in Business, Marketing, Math or related field. Advanced degree is a plus

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