Junior Brand Strategist

Job Description:
About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu’s agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu’s agency operations outside of Japan.

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world’s largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.

About Dentsu Creative

Dentsu Creative operates in over [21] markets worldwide with more than [2,200] dedicated specialists. Bringing together our Japanese heritage in craft, data and technology, and our deep understanding of media and contemporary culture, Dentsu Creative is a new global creative agency. Born in Japan, raised in a digital world. We help transform brands and business through the power of Modern Creativity: which creates culture, changes society and invents the future and is accelerated by our deep specialist expertise in digital experience, earned attention and entertainment.

Looking for a highly curious thinker and doer who has a passion for brands, media, marketing, tech, culture and everything in between.

He/she will work under the direction of a planner or strategist to execute research asks and uncover insights to fuel the strategy process. He/she will have a passion for the creative advertising business coupled with an always-on sense of curiosity to stay abreast of the rapidly evolving consumer/cultural landscape.

Key Responsibilities
- Develops and refines the skill sets foundational to the brand strategy discipline; data discovery, consumer research, cultural analysis, brand strategy, brief writing, development of creative work and the evaluation of its effectiveness
- Shows the ability to consistently execute the analysis, conception and execution of projects designed to deliver insights about the brand, consumer, category and media
- Serves as a source of data and analysis on brand and consumer perspectives to be crafted
- Develops collaborative relationships within the agency and partners
- Shows initiative and tenacity in tackling assignments

Requirements
- Bachelors Degree in relevant field or related discipline
- Possess a minimum of 2 years experience in media strategy, communications strategy, or cross discipline marketing strategy.
- Familiar with insights and research tools and methodologies
- Strategic and critical thinking qualities
- Ability to build strong team relationships.
- Basic understanding of marketing concepts and brand strategy frameworks.
- Proficient in Microsoft 360 and other insights gathering tools.

HIGHLY DESIRABLE EXPERIENCE OR CHARACTER TRAITS
- A positively critical and curious mind with an attitude and aptitude to learn and grow in the fast evolving world of brand communications
- An innate urge to constantly learn and shape their own perspective of the communication business
- Self-motivated and demonstrates initiative in solving problems with candor and confidence

LI-EY1

LI-HYBRID

Location:
Kuala Lumpur

Brand:
Dentsu Creative

Time Type:
Full time

Contract Type:
Permanent