Product Manager, Marketing, Apac Thv
2 weeks ago
Innovation starts from the heart. Heart valve disease and critical care therapies impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising
awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need.
Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
Responsible for the execution of marketing. Initiates the development of marketing materials, plans promotional campaigns and provides support to the field sales force by monitoring trends and market intelligence. Maintains contacts with Supply Chain and Global marketing. This position will be located in the APAC region and will report to APAC THV Senior Marketing Manager.
**How you will make an impact**:
- Participate in developing marketing messages based on regional strategies - less independency
- Participate in execution & development of strategic plan of product portfolio
- Knowledge of current literature and regulatory/legal requirements
- Participates in introduction of new products in the market
- Participate in development and execution of the production of marketing and
product training materials
- Executing sales force training (e.g., training on product, messaging, and
competition)
- Lead logistics & organization of relevant internal and external meetings
- Build relationships with key opinion leaders (KOL) to help inform product launch plans and understand current market environment and competition
- Participates in creation competition analysis (market dynamics, product positioning, product/business needs)
**What you'll need (required)**:
- Bachelor's Degree or Equivalent with minimum 5 years of relevant experience
- Master's Degree or equivalent with minimum 3 years orelevant experience
- Experience working in sales & marketing in the healthcare industry
**What else we look for (preferred)**:
- Proven expertise in MS Office Suite
- Excellent written and verbal communication skills and interpersonal relationship skills including consultative and relationship management skills
- Excellent problem-solving, critical thinking, and investigative skills
- Substantial understanding in tracking and interpreting market share, pricing, ASPs, competitive dynamics
- Substantial knowledge of marketing concepts and principles
- Expertise and ability to coach others in one or more functional areas
- Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
- Possess a fundamental clinical knowledge related to hospital environment, clinical practice and reimbursement policies
- Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control
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