Digital and Content Marketing Specialist

Company Overview: cbs APAC is a leading international consultancy headquartered in Heidelberg, Germany. We deliver high-end quality consulting and technology services to large industrial corporations that run SAP. For more information about our company, please visit our website at cbs APAC

Position: Digital and Content Marketing Specialist

Modules: Marketing

Location: Malaysia

Responsibilities:
Content Development (End-to-End)

• Own content creation for the CBS product portfolio and industry solutioning.
• Draft, edit, and finalise blogs, whitepapers, case studies, and thought leadership pieces.
• Coordinate with product owners to ensure technical accuracy and obtain necessary approvals.
• Ensure all content aligns with brand tone and meets APAC localization requirements.

Social Media Management

• Serve as the single point of contact for field marketing social media requests.
• Gather requirements, develop content calendars, and create posts (copy + graphics).
• Publish content across platforms such as LinkedIn, Facebook, and APAC-specific channels like WeChat.
• Monitor engagement, track performance metrics, and report insights.

SEO & SEM Ownership

• Drive keyword optimisation for all digital content and assets.
• Review and approve blog articles to ensure SEO compliance before publishing.
• Manage SEM and paid search campaigns, optimizing for ROI.
• Track keyword rankings and adjust strategies based on analytics and performance results.

Publications & Campaigns

• Manage corporate publications including brochures, newsletters, product sheets, and other collateral.

• Oversee email campaigns from end to end:

• Build and design templates

• Segment target lists
• Schedule and execute sends
• Analyse open rates, click-through rates (CTR), and conversions to drive improvements.

Video Production (Light)

• Coordinate occasional video projects such as product explainers and event highlight videos.
• Liaise with vendors or internal teams to support scripting, production, and editing.

Cross-Functional Collaboration

• Work closely with field marketing, product teams, and design teams.
• Ensure timely delivery of all assets required for campaigns and events across the region.

Requirements:
Content & Stakeholder Management

• Strong content expertise not only writing, but researching, gathering information, and coordinating with various stakeholders for accuracy.
• Ability to manage and work with multiple stakeholders, including strong people management and communication skills.
• Proven capability to chase stakeholders, follow up effectively, and consistently meet deadlines.

Digital Marketing Skills

• Proficient in SEO, SEM, social media management, and paid advertising.
• Hands-on experience creating, managing, and optimizing digital marketing campaigns.
• Familiar with analytics tools for tracking performance and improving campaign results.

Project Management

• Demonstrated experience managing multiple campaigns across different countries simultaneously.
• Strong organizational skills with the ability to prioritize, track progress, and deliver on time.

Creative & Technical Skillset

• Creative mindset with the ability to translate technical product content into engaging assets.

• Technical handling abilities including:

• Graphics creation using Adobe tools (Photoshop/Illustrator or similar)

• Video production and editing (basic to intermediate)

ME: This is you

• An analytical and problem-solving consultant with the desire to develop your own skills and talents.
• An eloquent and extroverted person happy to support our pre-sales cycle.
• Passionate and determined while appreciating teamwork.
• Willing to take over responsibility and to make decisions.
• Able to lead a small team, with strong social and communication skills.

WE: That's us

• A great team of passionate consultants
• Strong personalities that are fair, open, and respectful to each other
• Attractive and competitive salary and package
• A company that continuously spends more than 6% of its revenue in the education of its employees

Interested in sharing the ONE passion?

We'd love to hear from you Don't hesitate to contact us by phone, email, or LinkedIn. We look forward to receiving your application documents, which should include your résumé (along with project descriptions), salary expectations, and references (if available). If you have any questions, please feel free to contact us.

---