Manager, Digital Acquisition
2 weeks ago
If you are looking to excel and make a difference, take a closer look at us
- Execute Connect marketing plans to acquire new to the bank customers digitally
- Execute and deliver marketing campaign assets
- cross sell banners, app push notifications, banners on the bank’s web and app platform.
- Lead and develop the ideal customer journey from awareness to purchase via bank’s digital channel.
- Lead and manager projects and maintain marketing calendar to phase out launch strategy across bank’s digital assets
- campaign set up and analysis to ensure that new campaigns are launched with both speed and quality
- Own the end-to-end processes of the campaign from creatives to copy writing campaign materials.
- Support the product teams to develop go-to-market initiatives to increase revenue, increase acquisition, meet objectives and cross-sell different product verticals to customers and partners
- Support the product teams to manage and deliver any bank wide campaign digital assets.
- Collaborate with Digital Acquisition for Growth Analyst and User Research team to deliver post launch campaign analysis.
- Support and execute new digital product launch marketing campaigns.
- About Hong Leong Bank_
- We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China._
- We seek to strike a balance between diversity, inclusion and merit to achieve our _
- mission of infusing diversity in thinking and skillsets into our organisation._
- are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. _
- Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation._
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