Brand and Campaign Manager
5 days ago
Job Description
1. Brand Management
- Develop and execute strategies to enhance the corporate brand and market presence.
- Align branding efforts with the company’s core values and business objectives.
- Identify opportunities to differentiate our brand in the agricultural and chemical sectors.
- Maintain brand consistency across all marketing channels and materials.
2. Campaign Development and Management
- Design and implement exclusive sales campaigns targeting key partners and clients.
- Conduct market research to identify trends, customer needs and competitor insights.
- Collaborate with sales and product teams to align campaigns with sales objectives.
- Monitor campaign performance metrics and adjust strategies to maximize effectiveness.
3. Stakeholder Engagement
- Build and maintain strong relationships with key partners and stakeholders.
- Develop communication strategies to emphasize product quality, service excellence and personalized solutions.
- Serve as a brand ambassador at industry events, trade shows and partner meetings.
4. Content and Collateral Development
- Oversee the creation of marketing materials, including brochures, presentations and digital content.
- Ensure messaging resonates with target audiences and highlights the company’s strengths.
5. Budget and Resource Management
- Manage budgets for branding and campaign activities, ensuring optimal allocation of resources.
- Negotiate with vendors and service providers for marketing and advertising needs.
**Requirements**:
- Experience: 5-10 years in brand management, campaign execution, or a related role, preferably in the agricultural or chemical sectors.
- Industry Knowledge: Strong understanding of B2B business models, with a background in agriculture or chemicals.
- Education: A degree in Marketing, Business Administration, Agriculture, or a related field.
- Skills:
- Proven expertise in developing and managing marketing campaigns.
- Excellent communication and interpersonal skills.
- Strong analytical skills to evaluate campaign performance and ROI.
- Proficiency in digital marketing tools and platforms.
- Personal Attributes:
- Creative and strategic thinker.
- Results-oriented with a focus on delivering measurable outcomes.
- Championship Team player with the ability to collaborate across departments.
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