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Brand Marketing Manager MAP Active Malaysia

2 weeks ago

Klang, Selangor, Malaysia MAP Active Asia Full time 60,000 - 80,000 per year

Roles and Responsibilities:

  • Build strategic brand marketing programs to support specific business objectives across different channels and segments in order to support of our overall strategic plan
  • Market the brand through various channels and segment databases working with data sets including Digital, Social Media, CRM in order to increase the awareness and drive the sales.
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics.
  • Evaluate the impact of marketing programs in order to achieve the stated objectives.
  • P
    reparing monthly report for internal and external.
  • Monitoring promo, campaign, product launching (included: printing, productions, distributions and also installations).
  • Manage and maintain a productive working relationship with brand principal's marketing lead in order to run the marketing plan smoothly.
  • Partner with brand, merchandise, creative teams, other internal stakeholders, external agencies and vendors as part of the process to execute marketing plan.
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
  • Stays up to date on industry trends and local consumer insights in order to capture more insight for creating marketing plan

Requirements:

  • Education – Bachelor Degree of Communication / Public Relation.
  • Love to analyse data and numbers.
  • Experience in executing marketing campaigns (online / offline)
  • Fluent in English both oral and written.
  • Certifications / licenses: English for Business.
  • Special skills – public speaking, communication skill, presentation, negotiating