Senior Brand Manager

1 day ago

Klang, Selangor, Malaysia Hays Full time 120,000 - 240,000 per year

Senior Brand Manager/Marketing Manager position with a Global FMCG company based in Shah Alam (Sauces/Confectionery)

Your new company
An exciting role has opened up for either a Senior Brand Manager or Marketing Manager position at this Global FMCG powerhouse that carries iconic and household brands familiar amongst all Malaysians. They specialise within the Food & Beverage category and this particular brand is mature, established and has a very strong connection with the Malaysian consumers.

Your new role
You will be leading the Sauces and/or Confectionery category. We are looking for someone who is excited and passionate about driving commercial growth and elevating brands. We need someone who can balance creativity with being data-driven to lead overall strategic brand planning and driving marketing campaigns that will bring positive impact to the brand and organisation. We have a strong appetite to be a brand that is loud, engaging, relevant to the modern and young generation and serve them better

  • Lead the brand and become the custodian to drive the category and brand forward through exciting brand campaigns, activations and NPD/Innovation
  • Strong project management and coordination capabilities to manage different campaigns across ATL, BTL and digital channels
  • You will need to be analytical and data driven to develop brand and marketing campaigns that will help elevate the brand and drive revenue
  • Experienced in planning, managing and executing 360 brand marketing campaigns across ATL, BTL and digital channels
  • Strong stakeholder management experience working with both internal and external stakeholders (agency, trade marketing, NPD/innovation team and etc.) as well as strong ability for project management
  • Monitor latest market trends and develop campaigns to constantly be relevant and drive brand and revenue growth

What you'll need to succeed

  • Minimum 7 to 9 years of brand marketing experience within the FMCG industry is a MUST
  • Strong communication skills for internal and external stakeholder management
  • Strong analytical and problem-solving skills with the ability to liaise with internal and external stakeholder
  • Experience in planning and developing brand strategy coupled with someone who has strong commercial acumen and exposure

What you'll get in return

  • Exciting career development growth opportunities
  • Competitive remuneration package
  • Supportive and young working culture

What you need to do now
Click 'apply now' if you are interested in this role. For further details or confidential discussion on other opportunities in Marketing, please contact Liew Dic Yun at Hays on or email

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