Senior Digital Marketing Manager

2 days ago

Klang, Selangor, Malaysia GFG HOME REALTY SDN BHD Full time 100,000 - 150,000 per year

ibilik Group is a dynamic and forward-thinking property management company, specializing in hotel managementand wellness, dedicated to providing exceptional products and services to our clients. We are seeking a highly skilled and experienced Senior Digital Marketing Manager with strong strategic thinking abilities to lead and elevate our digital marketing efforts to new heights.

Job Overview

As the Senior Digital Marketing Manager at ibilik Group, you will take on a leadership role, overseeing and executing comprehensive digital marketing strategies. Your primary objective is to drive brand awareness, website traffic, and lead generation while providing clear strategic direction for the marketing team and the company's overall growth initiatives.

Key Responsibilities
Strategic Digital Marketing Leadership
  • Develop, lead, and execute data-driven digital marketing strategies with a strong emphasis on strategic planning, long-term growth, and competitive positioning.
  • Identify opportunities, anticipate market trends, and align marketing campaigns with business goals.
Team Leadership
  • Supervise, mentor, and empower a team of digital marketing professionals, fostering a culture of creativity, innovation, and strategic thinking.
Content Strategy
  • Lead and guide content creation and optimization across various platforms, ensuring all communications support the company's strategic objectives.
Social Media Management
  • Oversee and expand the company's social media presence across key platforms.
  • Ensure all social initiatives align with the brand strategy, enhance engagement, and strengthen brand positioning.
SEO/SEM Expertise
  • Drive SEO and SEM strategies with a forward-thinking, analytical approach to enhance search visibility, traffic quality, and conversion performance.
Email Marketing Strategy
  • Design and implement email marketing strategies that nurture leads, build relationships, and support long-term business growth.
Analytics and Reporting
  • Leverage analytics tools to evaluate campaign effectiveness.
  • Use data insights to guide strategic decision-making and continuous improvement.
Budget Management
  • Strategically allocate and manage the digital marketing budget to maximize ROI.
Innovation and Strategic Initiatives
  • Stay informed on industry trends, emerging technologies, and competitor activities.
  • Recommend and implement innovative marketing strategies aligned with the company's long-term vision.
Qualifications
  • Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
  • Proven experience in digital marketing with a strong portfolio of successful, strategically led campaigns.
  • Expertise with digital marketing tools including Google Ads, Google Analytics, social media advertising, email marketing platforms, and SEO tools.
  • Strong strategic thinking, problem-solving, and analytical abilities.
  • Exceptional written and verbal communication skills.
  • Strong leadership, team management, and project management abilities.
  • Creativity, innovation, and the ability to think critically and strategically.

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