Digital Marketing Manager

Grow your career with us

You are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.

Responsibilities:

Digital Marketing Manager is responsible for developing and executing digital marketing strategy to build brand equity, drive consumer engagement, and support commercial objectives across all online channels. This role will lead performance marketing, content strategy, website and social media management, as well as data-driven optimization initiatives. The ideal candidate has strong digital marketing experience within the FMCG sector and a deep understanding of the Malaysian digital media landscape.

Digital Strategy & Planning

• Develop and implement a comprehensive digital marketing plan aligned with brand and business goals.

• Define key digital KPIs to measure brand awareness, reach, engagement, and media ROI.

• Collaborate with brand, customer marketing, and sales teams to integrate digital initiatives across consumer touchpoints.

Performance Marketing

• Lead media planning and buying for paid digital channels (e.g., Meta Ads, Google Ads, TikTok Ads, platform ads).

• Manage agency partners to optimize performance across acquisition, retargeting, and conversion campaigns.

• Oversee media budgets, campaign pacing, and ROAS analysis.

Digital Innovation & Tools

• Identify, evaluate, and implement emerging digital technologies, tools, and platforms to enhance marketing effectiveness, consumer engagement, and operational efficiency.

• Lead pilot initiatives and test-and-learn programs involving AI-driven marketing, marketing automation, conversational commerce, or data personalization tools.

• Collaborate with internal IT, external vendors, and platform partners to integrate innovative digital solutions into ongoing campaigns and workflows.

Website & CRM Management

• Manage and optimize brand websites for content accuracy, user experience, and traffic generation (SEO/SEM).

• Collaborate with IT or external vendors to enhance website functionality and consumer data capture.

• Develop CRM initiatives to support loyalty, email marketing, and consumer retention efforts.

Analytics & Optimization

• Track and report campaign performance, consumer behavior, and web traffic using tools such as Google Analytics, Meta Business Suite, and platform brand portal or seller center.

• Derive actionable insights to refine audience targeting, creative messaging, and media mix.

• Stay updated on digital trends, algorithm changes, and best practices to maintain competitiveness.

Work Experience:

• Minimum 6–8 years of experience in digital marketing, with at least 3 years in a managerial capacity.

• Strong experience in planning and executing multi-channel digital campaigns (paid, owned, earned).

• Experience in FMCG, retail, or consumer brands is highly preferred.

• Familiarity with Malaysia's digital ecosystem, platforms, agencies, and influencer landscape

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Disclaimer:

When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.

Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.

Thank you for considering a career with RGE.