Marketing Manager

2 weeks ago

Klang, Selangor, Malaysia Lenovo Full time 80,000 - 120,000 per year

About the Role

We're looking for a dynamic and strategic
Sales & Marketing Retail Manager
to lead co-marketing initiatives with key retail accounts and drive impactful consumer engagement for Lenovo products. This role is ideal for someone who thrives in a fast-paced retail environment, has a passion for technology, and excels in cross-functional collaboration.

Key Responsibilities

  • Retail Co-Marketing Strategy
  • Partner with Lenovo Sales Account Executives to develop and execute integrated marketing plans for new product launches, in-store merchandising, and end-user demand generation (e.g., digital inserts, social media, email campaigns, retail circulars).
  • Performance & Budget Management
  • Define KPIs and manage marketing budgets to ensure optimal campaign performance and ROI.
  • Storefront Merchandising
  • Implement and oversee effective product display strategies and point-of-purchase (POP) materials to maximize retail sell-through.
  • Cross-Functional Collaboration
  • Work closely with business units, product teams, and sales managers to align marketing efforts with product and sales strategies.
  • Strategic Partnerships
  • Collaborate with marketing teams from strategic alliance partners including Microsoft, Google, Intel, and AMD to develop joint marketing activities.
  • Creative Asset Development
  • Coordinate with internal teams and external agencies to produce customized marketing assets tailored to retail partner needs.
  • Market & Consumer Insights
  • Monitor competitive landscape and consumer buying trends to inform agile marketing responses and strategic decisions.

Qualifications

  • Proven experience in retail marketing, preferably in the tech or consumer electronics industry.
  • Strong understanding of co-marketing, merchandising, and digital marketing strategies.
  • Excellent communication and stakeholder management skills.
  • Ability to analyze performance metrics and manage budgets effectively.
  • Experience working with strategic partners and cross-functional teams.

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