Marketing Manager

Our Client:

A globally established healthcare and life sciences technology provider known for its innovative diagnostic and analytical solutions. The organization focuses on advancing healthcare efficiency through precise testing systems, data-driven insights, and clinical support services for laboratories and medical institutions across the region.

Role Overview:

The
Marketing Manager
will be responsible for leading the strategic development and execution of marketing initiatives that drive sales growth, product positioning, and market expansion within Malaysia and Brunei. This role combines B2B marketing leadership, product marketing expertise, and digital branding strategy to strengthen market presence and align local execution with regional objectives. The incumbent will also spearhead new business initiatives, including emerging portfolios such as medical robotics, while fostering collaboration across sales, clinical, and marketing teams.

Key Responsibilities:

• Develop and implement mid-term and annual marketing action plans to achieve sales growth and profitability targets for all business units within the assigned markets.
• Lead the marketing team in planning and executing integrated marketing campaigns, product launches, and go-to-market strategies to support new and existing solutions.
• Collect and analyze market intelligence to identify growth opportunities, evaluate competitors, and build differentiation strategies through value-based marketing propositions.
• Collaborate with regional teams to align clinical and scientific marketing initiatives, transforming technical and medical data into effective commercial messaging.
• Manage relationships with key opinion leaders (KOLs), policymakers, and stakeholders to strengthen market influence and support brand credibility.
• Establish and track key marketing KPIs, generate actionable insights from CRM and digital marketing analytics, and translate data into measurable business outcomes.
• Oversee the execution of exhibitions, seminars, webinars, and product-related events, ensuring alignment with strategic goals and strong post-event evaluations.
• Lead corporate marketing efforts to enhance company visibility through digital platforms, websites, newsletters, and social media, ensuring brand consistency and compliance with corporate standards.
• Drive process improvement within the marketing and sales administration teams, including digital transformation initiatives that improve operational efficiency.
• Provide leadership, mentorship, and performance management for the marketing team, fostering professional growth and cross-functional collaboration.
• Serve as a member of management committees such as ISO 9001 and GDPMD, contributing to compliance, quality, and business excellence standards.

Qualifications:

• Bachelor's degree in Marketing, Business Management, or related discipline.
• Minimum of 10 years of working experience in B2B and product marketing, preferably within healthcare, diagnostics, or life sciences sectors.
• Proven experience in developing and implementing marketing strategies that support both sales and clinical objectives.
• Strong knowledge of IVD, healthcare, and life science markets, with exposure to government and institutional client environments.
• Demonstrated ability to manage multiple stakeholders, including regulatory bodies, healthcare professionals, and internal management.
• Proficient in CRM systems, digital marketing platforms, and data analytics tools for customer engagement and campaign performance tracking.
• Excellent leadership, communication, and project management skills with a strategic, hands-on approach to execution.
• Willing to travel domestically and regionally (up to 50%) as required.

Note: Only shortlisted candidates will be notified.