Brand Manager

1 day ago

Klang, Selangor, Malaysia MVC Resources Full time 90,000 - 120,000 per year

Role Overview:

Lead and manage key brands to drive growth, market share, and profitability. This role combines strategic planning with hands-on execution to strengthen brand equity and deliver business results.

Key Responsibilities:

  • Formulate and execute annual marketing plans and long-term brand strategies to deliver business targets.
  • Oversee the full spectrum of brand management, including market research, pricing, volume planning, innovation, promotions, media, and P&L performance.
  • Identify and capitalize on market opportunities, including new product launches and product renovations, managing the entire NPD process from concept to execution.
  • Develop a deep understanding of consumer behavior, competitive landscape, and market trends to guide strategic decisions.
  • Represent the voice of the consumer in all brand activities and ensure brand initiatives align with market realities.
  • Utilize data analytics and insights tools (e.g., Kantar, Nielsen) to evaluate performance and support strategic decision-making.
  • Prepare sales forecasts, marketing budgets, and performance reports.
  • Monitor sales, revenue, and expenditure to ensure efficient use of marketing resources and achievement of targets.
  • Ensure timely and on-budget execution of all marketing initiatives while meeting brand KPIs and A&P targets.
  • Manage all consumer communication touchpoints, including advertising, packaging design, media planning, promotions, POS materials, and digital content.
  • Lead the creative development and execution of impactful marketing campaigns, ensuring consistent brand messaging.
  • Collaborate closely with creative, media, PR, and digital agencies to design and deliver effective brand activations.
  • Work cross-functionally with internal teams to ensure alignment and execution excellence.

Requirements

  • Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
  • Minimum 5 years of relevant experience in the FMCG industry; experience in Food & Beverage brands is highly preferred.
  • Proven track record in both strategic planning and hands-on marketing execution.
  • Strong analytical capability with proficiency in data interpretation; familiarity with Kantar or Nielsen tools is an advantage.
  • Excellent leadership, interpersonal, and communication skills, with the ability to work across all organizational levels.
  • Forward-thinking, resourceful, and up to date with the latest marketing trends and industry developments.

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