Local Store Marketing Manager/ Assistant Manager

1 day ago

Klang, Selangor, Malaysia Burger King Malaysia Full time 90,000 - 120,000 per year

As the Local Store Marketing Manager / Assistant Manager, you will play a pivotal role in driving the success of Burger King's marketing efforts across Malaysia. You'll be responsible for developing and executing marketing strategies that enhance brand visibility, drive foot traffic to our restaurants, and boost sales for our outlets. Your creativity, strategic thinking, and leadership will be crucial in achieving our business objectives.

DUTIES AND RESPONSIBILITIES

A. Marketing Strategy Development:

  1. Collaborate with cross-functional teams to create comprehensive marketing plans to achieve business objectives.
  2. Identify market trends, consumer insights, and competitive intelligence to inform marketing strategies.
  3. Create and execute marketing plans that align with the overall brand strategy and business goals.
  4. Manage creative development process for relevant campaigns which includes coordination with in-house designer and external agencies.

B. Local Store Marketing (LSM):

  1. Develop and oversee LSM initiatives to drive traffic to individual Burger King outlets.
  2. Work closely with Operations team, landlords, franchisees and localized partners to execute local promotions, events, and community engagement activities.
  3. Initiate, execute, measure and analyze local store traffic drivers, for example, flyer distribution, bounceback initiatives and more.
  4. Drive and support kiosk ordering platform adoption
  5. Develop and push for upsell strategies and implementation at store level
  6. Management of store level displays (POS materials) and coordinating rollouts on time and within budget for all marketing campaigns
  7. Responsible for customer experience at store level
  8. Monitoring and managing costs and maximising ROI for all retail investments
  9. May require outstation travel to local stores for monitoring and understanding of local audience behavior.

C. New Store Expansion:

  1. Develop and implement marketing strategies for new store openings, including pre-launch, launch, and post-launch activities.
  2. Analyze industry trends and identify growth areas for new restaurant openings.
  3. Coordinate launch events and promotions to drive initial customer traffic and engagement.
  4. Collaborate with cross-functional teams to ensure cohesive marketing efforts for new store locations.
  5. Monitor and evaluate the success of new store marketing campaigns, making adjustments as necessary.

D. Partnerships and Business Development:

  1. Build and maintain relationships with local businesses, schools, and community organizations.
  2. Develop partnerships to create mutually beneficial marketing opportunities.
  3. Support the Head of Marketing on new business development ventures e.g. food sales booth, catering and more.

REQUIREMENTS AND PREFERRED QUALIFICATIONS

  1. Candidate must possesed Bachelor's degree in marketing, business administration, or a related field; advanced degree or professional certifications are a plus.
  2. Minimum 3 years experience' in retail marketing, preferably in the QSR or F&B industry. Prior team leadership experience is an added advantage.
  3. Strong analytical abilities and data-driven decision-making.
  4. Proficiency in local market dynamics and consumer behavior.
  5. Excellent communication and negotiation skills.
  6. Ability to work in a fast-paced environment.
  7. Passion for creativity and innovation.

  • Marketing Assistant Manager/ Manager

    2 weeks ago

    Klang, Selangor, Malaysia Agensi Pekerjaan PERSOLKELLY Malaysia Sdn Bhd Full time 40,000 - 60,000 per year

    Job ResponsibilityMarketing Activities (B to C)Plan and execute promotional campaigns to drive customer traffic to physical retail stores (e.g. electronics retailers and other outlets).Coordinate promotions linked to EC platforms such as Shopee and Lazada.In-store Display & Visual MerchandisingPropose and plan store displays and promotional materials (e.g....

  • Assistant Retail Store Manager

    1 day ago

    Klang, Selangor, Malaysia PRISM+ Full time 300,000 - 420,000 per year

    We are seeking a passionate Retail Assistant Store Manager who will be starting in this new division in PRISM+ Malaysia. Being a high growth electronics company, we are looking for a candidate who accelerate growth in our retail segment while providing insights and expertise on how to growth our retail business.This driven and ambitious individual will be...

  • Store Manager

    2 weeks ago

    Klang, Selangor, Malaysia Eadess Sdn Bhd Full time 90,000 - 120,000 per year

    Are you passionate about creating exceptional shopping experiences and inspiring a team to achieve greatness?At HOOGA, we're looking for an energetic and driven Store Manager to oversee operations, lead our team, and bring our brand vision to life. If you have a flair for leadership, a love for retail, and a results-oriented mindset, join us and make a...

  • Local Modern Trade Manager

    2 weeks ago

    Klang, Selangor, Malaysia Energizer Holdings Full time 60,000 - 120,000 per year

    This is Energizer Holdings, Inc.Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but...

  • Marketing Manager

    2 weeks ago

    Klang, Selangor, Malaysia Lenovo Full time 80,000 - 120,000 per year

    About the RoleWe're looking for a dynamic and strategicSales & Marketing Retail Managerto lead co-marketing initiatives with key retail accounts and drive impactful consumer engagement for Lenovo products. This role is ideal for someone who thrives in a fast-paced retail environment, has a passion for technology, and excels in cross-functional...

  • Marketing Assistant Manager

    2 weeks ago

    Klang, Selangor, Malaysia Mah Sing Group Berhad Full time 120,000 - 432,000 per year

    JOB DESCRIPTIONSales ManagementAssist in developing and executing sales strategies to achieve monthly and annual targets.Monitor and analyze sales performance, conversion rates and pipeline progress.Support sales teams/agents with product knowledge, pricing and promotional materials.Coordinate with Sales Admin to ensure accurate documentation, agreements and...

  • Marketing Executive

    1 day ago

    Klang, Selangor, Malaysia New Parkson Store- Empire Damansara Full time 9,980 - 13,999 per year

    This role is responsible for executing Parkson's corporate marketing campaigns, events, and activities according to strategic plans and budgets. It requires close coordination with internal teams, external agencies, and brand partners to meet campaign goals. The position involves monitoring campaign progress, preparing reports, analyzing performance data,...

  • Restaurant Manager

    2 weeks ago

    Klang, Selangor, Malaysia Pegacorn Sdn Bhd Full time 40,000 - 60,000 per year

    Fuel Your Career as a Subway Restaurant Manager Are you an energetic leader with a passion for fresh, wholesome food and the energy to inspire your team? We're searching for a Subway Restaurant Manager who shares our commitment to healthy living and wants to lead a team dedicated to serving nutritious, energizing meals.Overview:The Restaurant Manager /...

  • Marketing Manager

    1 day ago

    Klang, Selangor, Malaysia VHR Consultancy Full time 120,000 - 240,000 per year

    Our Client:A globally established healthcare and life sciences technology provider known for its innovative diagnostic and analytical solutions. The organization focuses on advancing healthcare efficiency through precise testing systems, data-driven insights, and clinical support services for laboratories and medical institutions across the region.Role...

  • Manager, Sports Marketing

    1 day ago

    Klang, Selangor, Malaysia PUMA Group Full time 120,000 - 240,000 per year

    SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and...