Restaurants & Bars Marketing Manager

**Additional Information**
**Job Number**24213856
**Job Category**Sales & Marketing
**Location**Renaissance Kuala Lumpur Hotel & Convention Centre, Corner of Jalan Sultan Ismail and Jalan Ampang, Kuala Lumpur, Malaysia, Malaysia, 50450
**Schedule**Full Time
**Located Remotely?**N
**Position Type** Management

**JOB SUMMARY**

This dedicated role supports hotels with restaurants and bars outlets to achieve significant results in their food and beverage operations. The Restaurants & Bars Marketing Manager reports to the Director of Sales and Marketing and collaborates closely with the Director of Food and Beverage/Operations. Their primary goals are to drive revenue growth and establish the hotel's reputation for culinary excellence. The core responsibility is to develop and execute a comprehensive Restaurants & Bars marketing plan focused on attracting local diners and increasing market share within the local community. The manager will leverage a multi-channel approach, utilizing traditional media, digital platforms (including the hotel website and social media), and owned channels to showcase the unique offerings of each Restaurants & Bars outlet and the overall dining experience. The Restaurants & Bars R&B Marketing Manager fosters a collaborative environment. They hold regular brainstorming sessions with the Director of F&B and other stakeholders to develop innovative content creation ideas, explore paid media strategies, and brainstorm targeted offers and promotions for targeted channels to attract new guests and drive repeat business. Internally, they collaborate with stakeholders like the Director of Sales & Marketing, F&B Operations, Communications, MDS, Brand, Digital Marketing, Content, Partnerships, and Area Directors. This collaboration extends to external partners as well, building strong relationships with local media, corporate partners, social media influencers, and community leaders to attract local diners and elevate the hotel's Restaurants & Bars revenue and reputation. This role focuses on creating engaging content and developing compelling offers and promotions. The manager may also collaborate with Marriott Bonvoy Asia (if applicable) for consistency in marketing efforts. To maximize marketing effectiveness, the manager leverages partnerships with Marriott Digital Services (MDS) and partners like SevenRooms. This collaboration allows for the optimization of online booking systems and the utilization of data analytics to inform data-driven decisions.

**CANDIDATE PROFILE**

**Education and Experience**

**Required**:

- 4-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major - At least 3-5 years of marketing experience, ideally at some point in a restaurant/bar led organization - Has genuine interest in F&B, lifestyle and nightlife - Strong network of connections is an asset, including media, bloggers, social influencers, and industry partners - Exemplary writing and editing skills - Proficiency in key digital competencies including SEO, Google Analytics, and social media channels - Proven track record in managing and executing multiple initiatives - Excellent interpersonal, communication, and time management skills - Driven, innovative and highly adaptable

**CORE WORK ACTIVITIES**

**Strategy and Planning (including promotional calendar)**
- Develops and implements cohesive and integrated marketing plans for the Restaurants & Bars outlets inclusive of positioning, promotional and events calendar, public relations, digital/e-commerce channels, and social media
- Manages the Restaurants & Bars marketing budget to achieve business and marketing goals
- Organizes and conducts monthly Restaurants & Bars Marketing Meeting attended by DOSM, Director of F&B, Outlet Managers, Chefs, Marketing Managers, and others
- Evaluates new marketing opportunities for the Restaurants & Bars outlets by keeping up to date with the local market restaurant and bar trends

**Performance and Reporting**
- Analyzes restaurants and bars statistical data and reports to identify revenue growth opportunities and track the impact of marketing efforts on revenue
- Tracks media coverage, social engagement, and customer sentiment online through monthly KPI reports that are shared with senior leadership of the hotel Demand

**Generation and Campaigns**
- Collaborates with internal teams like Marriott Digital Services to develop an end-to-end personalized digital experience to ensure our hotel is positioned as a prominent and easily accessible local Restaurants & Bars destination, visible and bookable across preferred channels
- Plans and executes Restaurants & Bars promotions, events, and initiatives in cooperation with the Director of F&B and Director of Sales & Marketing (or DOM) based on business requirements and seasonality
- Integrates PR and social media efforts into Restaurants & Bars marketing campaigns across all channels and to bolster