Assistant Digital Marketing Manager

2 weeks ago

Kuala Lumpur, Malaysia Informa Markets Full time

**Company Description**
Informa Markets is a division of Informa plc. With a growing portfolio of 30 trade events in Southeast Asia, we create business growth opportunities for ASEAN and the rest of the world in a wide range of industries including Furniture & Interiors, Industrial Machinery, Renewable Energy, Power, Security, Construction, Food, Oil & Gas, Hospitality, Livestock, Beauty, Water & Wastewater Subcontracting, Environmental Technology and HVAC. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. Our deep knowledge and passion for the industry sectors we serve allow us to create valuable experiences where people can succeed. At our events, people build relationships, close deals and grow their businesses. These global networks, skilled, passionate people and market-leading events provide exciting opportunities for business people to achieve their ambitions.

Leading and executing digital marketing campaigns for specific events / products e.g. within a Informa Markets portfolio

If you have a passion for digital marketing and events, IM Malaysia provides an opportunity to further develop your skills and careering emerging ASEAN markets

**You will play an important role to**:

- Develop digital and performance marketing strategies and take lead to implement the marketing campaigns to promote the trade shows
- Partner with sales, project, and marketing team to work out effective marketing campaigns to engage audiences, and undertake campaign planning and execution for multi-channel and cross device marketing by proposition to deliver campaign metrics
- Translate marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals
- Develop of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the event portfolio
- Develop content strategy with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI
- Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
- Leverage in depth audience understanding to better target/ personalise marketing content that resonate with audiences at the right time
- Manage budgets for specific campaigns and optimises spend according to metrics
- Support ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

**Qualifications**
- Bachelor's Degree in Business, Communications or Marketing discipline or equivalent years of practical relevant experience
- Min 4 years and above of experience in leading/ executing marketing campaigns including organic and paid campaigns for projects/ events/ products
- Experience in performance marketing is an advantage
- Excellent verbal and written communications skills
- Creative mind-set towards designing and content creation
- Possess a knack for multi-tasking and take pride in flawless work
- Dynamic team player and strong leadership

**Additional Information

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