Assistant Manager, Digital Marketing

7 days ago

Bukit Jalil Kuala Lumpur, Malaysia BE INTERNATIONAL MARKETING SDN. BHD. Full time

Overview of the Position:

We are looking for a versatile talent to support in driving digital initiatives across CRM, social media, and digital commerce. This role blends creative execution with data-led insights to enhance the digital customer journey, strengthen brand presence, and drive measurable results.

The role required to execute the below tasks and initiative:

  • Support the Marketing department in planning and executing digital strategies aligned with business goals.
  • Develop and manage CRM campaigns (email, SMS, loyalty programs) to drive acquisition, retention, and reactivation.
  • Coordinate and oversee social media content and campaigns across platforms such as Facebook, Instagram, and TikTok.
  • Assist in managing digital commerce activities, including product launches, online promotions, and website optimization to increase sales conversions.
  • Track, analyse, and report on the performance of digital campaigns, providing data-driven insights and strategy for optimization.
  • Collaborate with cross-functional teams and external partners to ensure integrated messaging and a consistent digital customer experience.
  • Ensure brand consistency and optimize customer touchpoints across all digital channels.
  • Perform additional tasks as required to support the broader marketing function.

To be successful in this role, we are expecting the below:

  • Bachelor's degree in Marketing, Business, Communications, or a related discipline.
  • At least 2 years of experience in digital marketing, including hands-on exposure to e-commerce, CRM, and social media channels.
  • Skilled in using analytics tools such as Google Analytics and Meta Insights, as well as CRM and email marketing platforms.
  • Strong abilities in content strategy, copywriting, and effective communication.
  • Detail-focused and analytical, with the capability to juggle multiple projects efficiently.
  • Proactive, flexible, and team-oriented, with a strong focus on delivering excellent customer experiences.
  • Work location: Bukit Jalil (Near to Pavilion Bukit Jalil)

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