Media Management

2 weeks ago


Kuala Lumpur, Malaysia Maxis Full time

Are you ready to get ahead in your career?
- We want to empower you to turn your ambitions into achievements.
- We thrive in inclusiveness, diversity and embrace close collaborations for you to create impact for yourself and others.
- Together, we aim to bring the best of technology to help people, businesses and the nation to be ahead in a changing world.
- To realise our vision to become Malaysia’s leading converged solutions company, we are looking for a new talent to innovate and grow with us in a culture that values commitment, performance and possibilities.

Why does this job exist and why is it critical?
- Drive media-related activities and programmes for all key divisions to ensure positive publicity, including end-to-end planning, development and implementation of PR campaigns
- Research, plan, strategise and develop content for media consumption, including press releases, talking points for spokespersons, Q&A documents, articles, video scripts and infographics
- Coordinate press conferences, product/campaign launches, media interviews and media briefings, ensuring media needs and requirements are met with the highest standards
- Amplification of stories via other Maxis channels through repurposing content for Yammer and LinkedIn to maximise reach and coverage and visibility
- Conduct research on industry trends and relevant government policies in order to craft appropriate articles to position Maxis as thought leader
- Enhance rapport and working relationship with the local media (key stakeholder group) and tech blogs by developing and executing a media engagement plan on a regular basis, which includes media relationship building activities such as junkets, visits, luncheons and get-togethers.
- Build reports and dashboards for Management to measure media value, reach, and comparisons against competitors. This includes analysis of news and appropriate recommendations to assess and benchmark against competitors’ performance.
- Plan and keep track of media activities on a regularly basis by coordinating with the respective business units on any upcoming campaign/ product launches.
- Undertake crisis management, including organising quarterly meetings with Crisis Council, updating crisis communications toolkit periodically and working closely with relevant departments to respond to the media through communication channels.

What’s next?

Maxis values diverse voices & people. We hire and reward our employees based on capability & performance — regardless of ethnicity, gender, age, education, religion, nationality or physical ability.



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