Customer Insights and Analyst Executive

2 weeks ago


Kuala Lumpur, Malaysia AirAsia Full time

**Job Description**:
**Responsibilities**
- ** Drive all qualitative/ quantitative research initiatives through analysis of customer sentiment through NPS tracking and management, representing the team as the NPS expert where relevant - through all lines of AirAsia businesses**
- ** Identify ways where research can add value by working with stakeholders to understand business strategy and challenges, and ultimately provide recommendations on research scope, methodology, sample/ questionnaire / reporting design etc.**
- ** Present updates to higher management, **conduct presentations and facilitate workshops to drive adoption of research results as and when necessary**
- ** Plan and execute other research as assigned**
- ** Work as a teamplayer in a small team**
- ** Keep abreast and experiment with new tech platforms that may be beneficial in driving efficiencies**
- ** Other duties as assigned**

**Desired Skills & Experience**
- ** Degree-holder; mínimally 1-2 years of research experience ideally from both agency & client side; with experience in user / UX research and Sentiment analysis**
- ** Sound understanding of Net Promoter Score (NPS) methodology and practices**
- ** Good knowledge of quantitative qualitative methodologies with experience in conducting focus groups, in-depth interviews, ethnographies, UX tests, online qualitative methods and not afraid of learning more and asking questions**
- ** Experienced in building customer centric/voice of customer stories and intelligence using customer data**
- ** Advanced Data-numerate - i.e. able to understand data, crosstabs, charts**
- ** Self-motivated; Naturally curious to seek answers beyond the obvious**
- ** Strong communication skills with a flair for creating content, stories & presentations**
- ** High attention to detail, creative and able to manage multiple priorities**
- ** Understand the business operations in order to build intelligence, stories, and analysis that represents the business which will drive customer centric action and change**
- ** Understands how and can present data to CXS leadership and teams in an intuitive way and familiarity with data visualization best-practices to help drive CXS direction with data**
- ** Interpersonal skills, including good communication with the ability to articulate ideas in a precise and concise manner**
- ** Troubleshooting and problem-solving skills**
- ** Experience working on complex assignments requiring continuous periods of concentration, with periodic interruption.**
- ** Organisational and analytical skills with attention to detail**
- ** Advanced knowledge of tools and data analysis products such as the Google Suite including data studio and Salesforce along with the passion to build automation and be innovative**
- ** Understanding of Data Science methodology, high level knowledge, approaches, and tools**
- ** Experience or knowledge of Voice of Customer and/or Customer Journey Experience/Learning is a MUST**

**We are all different**:

- one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best. We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.



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