Insights Analyst for Advertising

**If you have an eye for detail and you have a passion for analyzing data. Our client is an Digital Advertising Agency** dedicated to helping their clients achieve their marketing goals through data-driven insights and innovative solutions. As an Insights Analyst, your role is key in analyzing data and empowering the team to deliver highly effective and targeted advertising campaigns.

**Position**: Insights Analyst for Advertising

**Salary Range**: RM4,000 - RM7,000

**Job Type**: Full-time, Work from Home

**Scope of Work**:
**Data Analysis and Insights Generation**:

- Collect and analyze organic and advertising data from various sources and platform.
- Identify trends, patterns, and performance metrics.
- Collaborate with the business development team, the creative team, and advertising operations team to develop data-driven strategies that align with client objectives.
- Conduct market research to identify emerging trends, industry benchmarks, and potential growth opportunities.
- Analyze competitors' advertising strategies and performance to inform our approach and maintain a competitive edge.

**Campaign Performance Evaluation**:

- Work with business development team to ensure insights and recommendations are in line with client’s objectives and goals and drive toward winning pitches
- Work with Creative and Content team to ensure insights and recommendations are delivered well for team to develop creatives and contents to precision.
- Work with Advertising Ops team to monitor and evaluate the effectiveness of advertising campaigns in real-time.
- Work with creative, content, and advertising ops team to use insights to conduct A/B testing and other experiments to optimize ad campaigns, ad creatives, targeting, and messaging.
- Produce comprehensive reports and dashboards to communicate campaign results and recommendations to stakeholders.

**Data Visualization, Quality & Maintenance**:

- Create visually compelling and easy-to-understand data visualizations, charts, and graphs to communicate insights effectively.
- Present findings and recommendations to internal teams and clients in a clear and concise manner.
- Ensure data accuracy and integrity by performing regular data validation and cleaning processes.

**Continuous Improvement**:

- Stay updated with the latest trends and advancements in the advertising and data analytics industry.
- Suggest and implement process improvements to enhance data analysis and reporting efficiency.

**If you have**:

- Bachelor's degree in Marketing, Advertising, Business, Statistics, Data Science, or a related field.
- Proven experience of 2 - 3 years working in data analysis and insights generation within the advertising or marketing domain.
- Proficiency in data analysis tools such as Excel, Google Analytics, Adobe Analytics, SQL, business intelligence tools, social listening tools and data visualization platforms (e.g., Tableau, Power BI, Dataroma etc).
- Strong analytical mindset with the ability to interpret complex data and draw actionable conclusions.
- Excellent communication and presentation skills to effectively convey insights to diverse stakeholders.
- Adept at managing multiple projects simultaneously and meeting deadlines in a fast-paced environment.
- Strong business acumen and excellent problem-solving, strategy, and analytical skills
- Familiarity with advertising platforms (e.g., Google Ads, Meta Ads, programmatic ads, etc) and ad tracking tools is a plus.
- Deep interest in online advertising, digital media consumption patterns, and branding measurement is a plus.

EA No. R1106569 | Valerie Song

**Job Types**: Full-time, Permanent, Fresh graduate

**Salary**: RM4,000.00 - RM7,000.00 per month

**Benefits**:

- Professional development
- Work from home

Schedule:

- Monday to Friday

Supplemental pay types:

- Performance bonus