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Pr & Growth Strategy Lead

3 weeks ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As the Public Relations and Growth Strategy Lead, you will be a key driver in shaping the organization's public image while concurrently developing and implementing strategic initiatives to drive growth. This role requires a unique blend of public relations expertise and a strategic mindset to align PR efforts with overarching business objectives and contribute to the company's expansion.

**Responsibilities**
- Develop and execute integrated PR and growth strategies aligned with organizational goals.
- Identify opportunities to leverage PR initiatives for business expansion and brand growth.
- Lead the PR team, providing guidance and oversight on communication strategies.
- Cultivate and maintain relationships with media, influencers, and key stakeholders.
- Analyze market trends, customer behavior, and competitive landscapes to inform growth plans.
- Oversee the creation of compelling content for press releases, articles, and other communication channels.
- Serve as a spokesperson for the organization, effectively communicating key messages.
- Manage relationships with media outlets, industry partners, and other stakeholders.
- Monitor and measure the success of campaigns, adjusting strategies as needed.
- Collaborate with marketing, sales, product development, and other teams to align PR efforts with overall business strategies.

**Requirements**:

- Bachelor's degree in Communications, Public Relations, Marketing, Business, or a related field. Advanced degree is a plus.
- Proven experience in public relations with a focus on growth strategy, with a minimum of 7 years of relevant experience.
- Strong strategic thinking and analytical skills.
- Excellent leadership and team management abilities.
- Demonstrated success in driving growth through strategic initiatives.
- Exceptional communication and presentation skills.
- Ability to adapt to changing market conditions and business priorities

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire