Assistant Manager, Brand
2 weeks ago
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
- Join Prudential Assurance Malaysia Berhad as a key player in shaping how our voice is heard among our customers, our people and the public. As Assistant Manager, Brand & Communications, you’ll be the voice behind narratives that connect our people, elevate our brand, and engage the public.
- With the support of a Senior Manager, you will work closely with various departments, including HR, Distribution Teams, Operations, and other stakeholders to ensure that the company’s internal communications and corporate profiling initiatives are engaging, informative, and delivered on time.
PRINCIPAL DUTIES & RESPONSIBILITIES:
- Internal Communications- Develop and execute internal communication strategies aligned with our brand and business goals.- Partner with HR, Distribution, and other teams to deliver engaging employee communications.- Write, edit, and proofread content for announcements, newsletters, town halls, and Staff Hub.- Ensure messaging reflects our culture, values, and strategic priorities.- Monitor effectiveness and continuously improve communication impact.
- External Communications & Public Relations- Support media relations and public relations initiatives to enhance brand visibility.- Assist in crafting press releases, media statements, and external messaging.- Collaborate with agencies and freelancers to produce high-quality content and campaigns.- Contribute to crisis communications planning and execution.
- Social Media & Digital Presence- Manage and grow the company’s LinkedIn profile to drive thought leadership and employer branding.- Create engaging content for digital platforms that resonates with internal and external audiences.- Stay current with trends and best practices in digital communications.
- Special Projects and Initiatives- Develop and lead special communications projects that require a holistic, multi-channel strategy.- Develop tailored messaging for diverse stakeholders from customers, public, distribution, media, staff and partners.- Ensure timely execution and delivery of project milestones.
JOB REQUIREMENTSBachelor's degree in Communications, English, Marketing, or related field.- 3-5 years of experience in corporate communications, public relations, internal communications, or related field.- Excellent writing and communication skills, with the ability to write for a variety of audiences and platforms.- Basic design skills and familiarity with graphic design software.- Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.- Creative and strategic thinker with the ability to develop innovative communication ideas and strategies.- Ability to work collaboratively with cross-functional teams and build strong relationships with stakeholders.- Strong attention to detail and ability to ensure accuracy and consistency of messaging.- Knowledge of social media and digital communication platforms, including LinkedIn.
If you're a strategic communicator with a passion for storytelling and brand building, this is your opportunity to make a meaningful impact.
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