Trade-marketing-manager-oral-care

1 week ago


Kuala Lumpur, Malaysia Haleon Full time

**Responsibilities**:
**Why Haleon?**

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands - including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum - through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

**About this role**

As a **Channel Shopper Marketing Manager**, you will support the delivery of our brand sales while you develop and implement a best in class, high-impact, and multi-channel shopper plans aligned to the category. You will also translate brand and retailer objectives and strategies into clear retailer specific activation plans.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

- Support the delivery of brand sales, share, profit and gross margin percentages in selected categories
- Utilize and deploy (with maximum effect) global shopper toolkits to create high impact brand presence in relevant shopper touchpoints within the region
- Create cost effective, high impact shopper presence across Grocery and Pharmacy in regions where Global shopper toolkits are not suitable for local activation
- Support shopper, category, and retailer research on key shopper campaigns through the analysis of insights
- Create powerful relationships with National Accounts to optimize the most impactful and effective shopper solutions including face-to-face customer meetings
- Bring strong regional insight as well as retail, category and shopper needs into competitor activity to ensure global and area toolkits are maximized in their effectiveness
- Perform as a shopper lead throughout the commercial planning process to ensure the shopper voice is at the heart of the brand and customer plans
- Evaluate shopper/retailer activation to ensure the business is spending money efficiently while continually improving and delivering Return on Investment (ROI)
- Manage the shopper budget, monthly forecasting, and the phasing of spend

**Why you?**

**Basic Qualifications**:
We are looking for professionals with these required skills to achieve our goals:

- Associate degree
- Shopper marketing experience including deploying successful toolkits
- Experience creating and executing shopper activations and working with external creative agencies
- Project Management experience

**Preferred Qualifications**:
If you have the following characteristics, it would be a plus:

- Bachelor’s degree
- Ability to drive passion and energy when leading projects and working within teams
- Experience working cross functionally
- Sound data analysis and commercial understanding

**Diversity, Equity and Inclusion**

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

Benefits



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