Manager - Marketing (Branding and PR)
5 days ago
Job Description
- Develop and implement comprehensive marketing strategies and campaigns to drive commercial growth and increase brand visibility and profitability.
- Collaborate with cross-functional teams, including operations, menu development, finance, supply chain, and brand communications, to develop marketing initiatives aligned with business objectives.
- Support pricing and menu development efforts to optimize profitability and enhance customer value propositions, considering market trends, competitor analysis, and consumer insights.
- Plan and execute promotional activities, events, and partnerships to drive traffic, increase transactions, and boost sales across multiple channels.
- Conduct market research and consumer behavior analysis to identify market opportunities, trends, and potential threats, guiding strategic decision-making.
- Analyze performance metrics, sales data, and customer feedback to evaluate the effectiveness of marketing initiatives and identify areas for optimization.
- Lead and mentor the team by providing guidance, support, and feedback to ensure the successful execution of marketing programs and campaigns.
- Stay updated on industry trends, best practices, and emerging technologies to drive innovation and maintain a competitive edge in the market.
Job Requirement
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience 4 - 5 years in marketing management roles, preferably within the hospitality or food industry, with a focus on driving commercial growth.
- Strong strategic planning and analytical skills, with the ability to interpret data, identify trends, and translate insights into actionable strategies.
- Strong leadership and team management abilities, with a track record of successfully leading and mentoring cross-functional teams to achieve campaign and business goals.
- Creative thinking and problem-solving skills, with a demonstrated ability to develop innovative marketing campaigns and initiatives.
Job Types: Full-time, Permanent
Pay: RM5, RM7,000.00 per month
Benefits:
- Cell phone reimbursement
- Dental insurance
- Flexible schedule
- Free parking
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Work Location: In person
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