Senior Marketing Executive

Full-Time | Johor Bahru

Salary: RM 4,000 – RM 5,000

• Monday–Friday: 9:00 AM – 6:00 PM
• Saturday: 9:00 AM – 2:00 PM
• Event Days: Weekend attendance when launches or campaigns require on-ground support

About the Role

Seven Oaks is expanding its bakery brand presence and preparing for multiple new developments in 2026/2027. We are hiring a Senior Marketing Executive who can confidently drive brand direction, plan campaigns, manage content standards, and execute marketing activities with precision.

This is a hands-on creative & strategic role — ideal for someone who can think big, move fast, and execute end-to-end marketing initiatives.

1. Brand Direction & Creative Consistency

• Develop, maintain, and protect the Seven Oaks brand identity across all outlets and communication channels.
• Ensure all visuals, packaging, captions, and in-store materials follow a unified creative direction.
• Build a scalable brand framework to support expansion in 2026/27.
• Lead campaign moodboards, photoshoot direction, packaging proposals, and brand storytelling.

2. Marketing Planning & Campaign Management

• Plan and execute 360° marketing campaigns for:

• New product launches

• Seasonal festive drops
• Collaborations & limited editions
• Monthly feature products
• Create campaign calendars and ensure efficient rollout across outlets.
• Coordinate internal teams (kitchen, ops, creative) to align campaign timelines and product readiness.

3. Content Development & Social Media Oversight

• Lead content direction for Instagram, TikTok, and Facebook.
• Work with in-house creatives or freelancers to produce videos, photos, and promotional materials.
• Generate or refine captions, scripts, and brand copy to maintain tone-of-voice.
• Review performance analytics and optimise content for reach, engagement, and conversions.

4. Internal Coordination & Production Management

• Work closely with outlet managers, operations, and bakery R&D to ensure seamless execution of marketing activities.
• Oversee in-house production of marketing materials (menus, posters, price tags, displays).

• Liaise with vendors only when necessary:

• Printers (packaging, collaterals)

• KOLs/influencers (content deliverables)
• Event suppliers (major setups only)
• Maintain quality control across all outputs — internal and outsourced.

5. Market Insights & Product Innovation Support

• Research bakery, café, and lifestyle trends to guide product development and campaign direction.
• Provide insights to the R&D team for seasonal products, flavours, packaging ideas, and consumer preferences.
• Monitor competitor movements and consumer feedback to identify opportunities.

6. Performance Tracking & Budget Management

• Manage marketing budgets for campaigns and production.
• Track campaign performance, KOL effectiveness, and ROI.
• Prepare monthly reports with clear insights and recommendations.

7. Event & Launch Execution

• Lead planning and execution for new outlet launches, seasonal events, media previews, and collaborations.
• Handle pre-event planning, logistics coordination, content capture requirements, and on-ground supervision.
• Ensure brand experience remains premium and consistent across all touchpoints.

• 3–5 years of experience in F&B, lifestyle, retail, hospitality, or creative marketing.
• Strong portfolio or track record of brand building and campaign execution.

• Solid understanding of:

• Creative direction

• Social media trends
• Consumer behaviour
• Visual and design fundamentals
• Excellent coordination, communication, and project management skills.
• Ability to work fast, independently, and handle multiple concurrent projects.
• Bonus: Canva/Adobe skills, photography/videography familiarity, KOL management experience.

• Seven Oaks presents a consistent and recognisable premium brand image.
• Campaigns are timely, effective, and drive real customer engagement.
• New products gain traction quickly due to strong storytelling and execution.
• Outlets operate smoothly with coordinated marketing support.
• Expansion in 2026/27 follows a clear, unified brand direction.
• Marketing operations run efficiently without unnecessary outsourcing.