Senior Marketing Executive

JOB OVERVIEW

The Senior Marketing Executive at New Chen Yamaha Motor is a key leadership role responsible for driving high-impact marketing strategies, campaign execution, and brand development across digital and physical channels. This role directly shapes how New Chen is perceived as Malaysia's Largest Yamaha Lifestyle Zone in the Southern region, ensuring every touchpoint—from social media to showroom experience—projects premium identity, strong community presence, and consistent brand excellence.

You will oversee campaign planning, supervise execution, manage junior staff or creators, and provide strategic recommendations based on market insights, competitor analysis, and business performance. You will act as a bridge between management, sales teams, content creators, and operations to ensure well-aligned and seamless campaign rollouts.

KEY RESPONSIBILITIES (JOB SCOPE)

1. Strategic Marketing Planning & Leadership

2. Lead the development of monthly, quarterly, and yearly marketing plans aligned to business goals.

3. Take charge of campaign planning—from ideation to execution and post-analysis.
4. Oversee junior team members (marketing execs, interns, designers, content creators).
5. Drive initiatives that strengthen New Chen's brand authority, customer traffic, and community engagement.
6. Manage and track marketing budgets for campaigns, events, and media spend.

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2. Campaign Execution (Offline & Online)

• Oversee the rollout of major dealership campaigns:
• Yamaha launches
• Festive promotions
• New model arrivals
• Open house events
• Lifestyle and community rides
• Yamaha Day & Anniversary campaigns
• Coordinate internal teams and external vendors for production, printing, event setup, and content creation.
• Ensure all campaigns meet timelines, stay within budget, and achieve intended KPIs.

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3. Digital Marketing & Online Growth

• Lead content direction for Instagram, Facebook, TikTok, and digital ads.
• Oversee the quality, consistency, and style of all social media content to maintain Yamaha Lifestyle Zone andards.
• Approve content calendars, captions, creative assets before publishing.
• Optimize digital advertising (Meta Ads, retargeting, lead forms, boosted content).
• Track analytics across platforms and propose improvements to boost engagement, leads, and conversions.

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4. Market Research, Trends & Performance Reporting

• Conduct deep market and competitor studies to identify opportunities, threats, and new growth angles.
• Prepare strategic monthly and quarterly reports covering:
• Campaign performance
• Digital analytics
• Competitor insights
• Market movements
• Sales impact
• Customer behaviour analysis
• Present insights & recommendations to management with proposed strategies for improvement.

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5. Brand Management & Showroom Identity

• Uphold premium visual branding standards in all materials, digital and physical.
• Maintain showroom branding, product display concepts, POP materials, and lifestyle visual merchandising.
• Ensure all communications reflect New Chen's identity as:
• The largest Yamaha Lifestyle Zone in Southern Malaysia
• A premium lifestyle motor dealership
• A rider community hub with strong brand culture

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6. Customer Experience, CRM & Community Activation

• Lead customer database management & segmented CRM blasts (WhatsApp, email, SMS).
• Plan customer events, club activities, ride-outs, appreciation days, & lifestyle activations.
• Strengthen long-term community relationships with riders, clubs, influencers, and local partners.
• Collaborate with after-sales, finance (Easylulus), and sales team for bundled offers and loyalty programs.
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7. Cross-Department Coordination & Internal Leadership

• Serve as the main marketing liaison between:
• Sales team
• After-sales service
• Operations
• Easylulus & Gaya Autoworld divisions
• Creative / content teams
• Provide leadership, task delegation, and quality control.
• Ensure consistent communication and alignment across all departments during campaigns.

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8. Administrative, Reporting & Budgeting

• Handle all quotations, purchase orders, vendor communications, and cost control.
• Manage inventory of gifts, merchandise, collaterals, and event materials.
• Ensure proper documentation, backups, and marketing asset organization.

• 3–5 years of experience in marketing (automotive industry is highly preferred).
• Strong portfolio of past campaigns, digital ads, event work, or content planning.
• Ability to lead, coordinate, and manage multiple projects simultaneously.
• Strong understanding of social media analytics, consumer psychology, and online behaviour.
• Good communication, planning discipline, and analytical capability.
• Highly proactive, independent, and capable of making fast, informed decisions.
• Experience managing junior staff or freelancers is an advantage.