Performance Marketing Executive/Senior Executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Cheil Malaysia Full time 30,000 - 60,000 per year

We are seeking a
Performance Marketing
to take full ownership of building and leading our paid media efforts from scratch. You will play a key role in laying the foundation for our media buying operations, including strategy, execution, tracking, optimization, and team development.

You should bring an
understanding of all major advertising platforms
, a
proven track record of high ROAS across e-commerce channels like Shopee and Lazada
, and a
proactive, hands-on approach
to performance optimization.

Responsibilities:

Campaign Strategy & Planning

  • Develop tailored performance marketing strategies based on client goals, industry insights, and competitive analysis.
  • Research and recommend the most effective platforms, formats, and budget allocations for maximum performance.
  • Set campaign objectives, KPIs, and ROI goals for all digital advertising initiatives.

Campaign Management & Execution

  • Launch and manage paid media campaigns across channels such as Google Ads, Facebook/Instagram Ads, LinkedIn, TikTok, and others.
  • Handle the setup, targeting, and budgeting for each campaign, ensuring accuracy and adherence to best practices.
  • Monitor daily performance metrics and adjust bids, ad copy, creative elements, and targeting for optimal results.

Optimization & Performance Analysis

  • Perform A/B testing on ad creatives, landing pages, and audience targeting to continuously improve campaign effectiveness.
  • Utilize analytics platforms like Google Analytics, Facebook Analytics, and other tools to measure campaign performance.
  • Use data insights to make recommendations for optimization and scaling, prioritizing high-impact areas for improvement.

Reporting & Insights

  • Extract and generate regular performance reports, summarizing key metrics, achievements, and areas for improvement.
  • Provide actionable insights and clear recommendations for clients based on data analysis and trends.
  • Communicate performance results and adjustments to both internal teams and clients, ensuring transparency and alignment with goals.

Collaboration & Cross-Functional Work

  • Work closely with creative and content teams to ensure ad creative aligns with the brand's messaging and campaign objectives.
  • Collaborate with account managers to align on client goals, campaign progress, and any adjustments needed.
  • Engage with analytics and data teams to enhance data collection, measurement accuracy, and reporting processes.

Budget Management

  • Manage and allocate campaign budgets effectively to maximize performance within client constraints.
  • Track spending and adjust pacing to ensure alignment with projected outcomes and monthly/quarterly budgets.
  • Provide clients with clear insights into budget allocation and spending, explaining how investments translate to results.

Requirements

  • Minimum of 2 years in performance marketing or a related digital marketing role, with proven experience managing paid advertising campaigns.
  • Bachelor's degree in Marketing, Advertising, Business, or related field preferred.
  • Proficiency in platforms such as
    Google Ads
    ,
    Meta (Facebook) Ads Manager
    ,
    Tiktok Ads
    , and others; strong analytical skills; and familiarity with tools like
    Google Analytics
    ,
    Excel
    , and
    reporting dashboards
    .
  • Experience in additional tools such as
    CPAS platforms
    ,
    Pangle
    , &
    Performance Max
    is an advantage.
  • Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.

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