Senior Performance Marketing Manager

1 day ago

Kuala Lumpur, Kuala Lumpur, Malaysia Second Talent Full time 60,000 - 120,000 per year


(Senior) Performance Marketing Manager - Malaysia

Location: Kuala Lumpur, Malaysia (Hybrid/Remote flexibility available)

Department: Performance Marketing

Employment Type: Full-Time

About the Company

We are a digital-first marketing and eCommerce solutions provider that connects brands with consumers across Southeast Asia. Our integrated services help brands craft compelling digital experiences, drive performance, and optimize every stage of the online customer journey.

Were growing fast and were looking for driven, curious, and innovative individuals to help us shape the future of digital commerce.

If you value:

  • Collaboration & Communication You thrive in team-based environments.

  • Innovation & Analysis You enjoy solving challenges using data and creativity.

  • Ownership & Accountability You deliver results with consistency.

  • Leadership & Precision You bring structure to complexity.

  • Agility & Adaptability You excel in fast-moving, evolving landscapes.

love to meet you.

About the Role

Were hiring a hands-on, detail-oriented, and data-driven Senior Performance Marketing Manager to lead the execution and optimization of paid media campaigns across eCommerce and digital channels.

You'll be responsible for campaign setup, performance tracking, and continuous improvement across platforms like Shopee, Lazada, TikTok Shop, Facebook, and Google, ensuring KPIs are met through strategic planning and real-time optimization.

Key Responsibilities
  • Campaign Setup & Execution: Own the full backend setup of campaigns across Shopee, Lazada, TikTok Shop, Facebook, Google, and others.
  • Platform Expertise: Leverage platform-specific tools including CPAS and onsite ads to drive campaign results.
  • Performance Optimization: Monitor campaigns daily, making data-backed adjustments to maximize performance.
  • Data Analysis & Reporting: Prepare regular campaign reports with insights and strategic recommendations (bi-weekly, monthly, annual).
  • Media Planning: Collaborate on cross-channel media plans that support brand goals and business outcomes.
  • Process Improvement: Identify and implement operational enhancements for more efficient campaign delivery.
  • Stakeholder Management: Work closely with internal teams and brand partners to ensure successful execution and alignment.
  • Marketing Ops Support: Assist with daily marketing operations, ensuring consistency across all touchpoints.
Requirements
  • Diploma/Degree in Marketing, Digital Media, or relevant fieldor equivalent experience.
  • 5-7 years of experience in performance marketing, with deep expertise in eCommerce (Shopee, Lazada, TikTok Shop) and digital channels.

  • Minimum 3 years of experience leading teams or driving performance strategy.

  • Proven record of hands-on campaign execution using Shopee & Lazada backend tools (CPAS, onsite).

  • Strong analytical and problem-solving skills; comfortable working with large datasets.

  • Proficient in Microsoft Office and Google Suite; familiarity with reporting/analytics tools is a plus.

  • Effective communicator with strong stakeholder engagement skills.

  • Self-motivated and thrives in fast-paced, high-growth environments.

  • Fluent in English (written & spoken); additional languages are a plus.

What We Offer

  • A collaborative and fast-moving team environment.

  • Opportunities to lead high-impact campaigns for regional brands.

  • Flexible work arrangements.

  • A front-row seat in the evolution of Southeast Asia's digital commerce space.

If you're passionate about data, performance marketing, and making an impact in eCommerce, this is the role for you. Apply now and help us elevate brand performance across the region.


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