Senior Marketing Executive

We are seeking a strategic and creative Senior Marketing Executive to lead the development and execution of impactful marketing campaigns for our leading tech brands. In this role, you will be the architect of our marketing initiatives, transforming product insights into powerful stories that resonate with young Malaysian audiences. You will own the marketing plan from conception to launch, working cross-functionally to drive brand love and market penetration.

1. Strategic Marketing & Campaign Planning

• Lead end-to-end strategic and creative planning for product launches and brand campaigns.
• Develop comprehensive, integrated marketing plans encompassing communication strategy, key messaging, and multi-channel initiatives (PR, Digital, Social Media, Influencers, Event, Retail).
• Translate deep understanding of product features, user pain points, and market positioning into compelling communication ideas.

2. Cross-Functional Collaboration & Execution

• Act as the central hub, working closely with Social Media, Creative Design, and PR teams to ensure consistent storytelling and flawless campaign execution.
• Partner with Go-To-Market (GTM), Retail, and Telco teams to align strategies and ensure seamless product launch operations.
• Identify, negotiate and manage strategic alliances with local and international brands that align with marketing campaign goals.
• Manage project timelines, resources, and deliverables to ensure campaigns are launched on time and within budget.

3. Market Intelligence & Optimization

• Conduct ongoing market research, including competitor analysis, customer segmentation, and trend spotting.
• Use data and insights to continuously measure, analyze, and refine marketing strategies for maximum effectiveness and ROI.

4. Data Analysis, Reporting & Budget Management

• Campaign Performance Tracking: Monitor, track, and analyze the performance of all marketing campaigns against set KPIs (e.g., Engagement Rate, Reach, Conversion, ROI).
• Reporting: Prepare and present regular performance reports to management, providing data-driven insights and recommendations for optimization.
• Budget Administration: Assist in the management of the marketing campaign budget, tracking expenditures, and ensuring cost-effectiveness.

• Bachelor's Degree in Marketing, Business, Communications, or a related field.
• 2-5 years of proven experience in marketing planning, preferably within the mobile phone, consumer electronics, smart hardware, or a fast-paced digital marketing agency.
• A strong portfolio demonstrating successful, large-scale integrated marketing campaigns you have independently planned and managed.
• Strategic Thinker: Exceptional marketing planning and creative conceptualization skills.
• Integrated Comms Expert: Proficient in crafting strategies that work seamlessly across online and offline channels.
• Project Management: Demonstrated proficiency in overall project management, execution, and the ability to thrive under pressure.
• Superb Communicator: Excellent verbal and written expression skills, with the ability to communicate and collaborate effectively across all departments.
• Analytical Mindset: Strong research and analytical skills to derive actionable insights.
• Language: Full professional proficiency in English is required as the working language. Proficiency in Bahasa Malaysia and Mandarin is a significant advantage for the preparation of multi-lingual marketing materials.

• Performance bonus and yearly salary increment (Based on performance & company's profit).
• 13th month salary package.
• Fun, dynamic and flexible working environment.
• Medical Benefits and annual medical check-up.
• Annual Leave and Public Holiday observe.
• EPF/Socso/EIS contribution.
• Training will be provided.
• Monthly team building (employee entertainment), annual dinner and monthly birthday celebration.
• Staff price purchase on all realme products.
• Festival celebration pack/mini hamper distribution on every main festival.
• Quarterly best employee award and best team award (realme product or cash reward).
• 5 working days.