Marketing Manager

4 days ago

Greater Kuala Lumpur, Malaysia Manpower Malaysia Full time 90,000 - 120,000 per year

Job Responsibilities

  • Develop and implement comprehensive marketing strategies to increase brand awareness and market share.
  • Plan and manage digital and offline marketing campaigns, including social media, email, advertising, and events.
  • Conduct market research and competitor analysis to identify trends, opportunities, and customer needs.
  • Oversee the creation of promotional materials, content, and advertisements in line with brand guidelines.
  • Manage the company's digital presence, including website, social media platforms, and online campaigns.
  • Collaborate with sales and operations teams to align marketing strategies with business goals.
  • Monitor, analyze, and report on the effectiveness of marketing campaigns (ROI, KPIs, and analytics).
  • Build and maintain strong relationships with media, partners, and external vendors.
  • Lead and mentor the marketing team to ensure effective execution of marketing plans.
  • Manage the marketing budget and ensure cost-effective initiatives.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field (Master's degree is a plus).
  • Proven experience (3–5 years minimum) in marketing management or a similar role.
  • Strong knowledge of digital marketing tools, social media platforms, and analytics.
  • Excellent communication, leadership, and project management skills.
  • Creative mindset with the ability to think strategically and execute effectively.
  • Strong analytical skills to measure and optimize campaign performance.
  • Mandarin speaker and experience in F&B or retail is an advantage.

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